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How To Measure The Results Of Your eBay Auction Ads
Once an eBay auction listing ends, you can then analyze your ad's performance. Let's assume that you have multiple copies of the same item and you can re-list it over and over again. If you're happy with your results, you'll probably want to run the exact same ad. If on the other hand results were disappointing, making wholesale changes might be the first thought that comes to mind. My advice is to take a step back and give it some thought before rushing in and getting rid of components that could in fact be sales assets to you.
Strive for constant improvement. But look at the bigger picture before making radical changes. I've had some items go unsold some weeks and then sell like crazy the next. It's the unpredictable nature of the eBay marketplace.
Sometimes it's got absolutely nothing to do with your ad and everything to do with who shows up in shopping mode. That's not to say that you can safely assume that your first effort at advertising is your best. It rarely is.
So part of selling and growing your eBay business is to pay attention to each listing, test it, make small adjustments, and then test it again. Invariably one edition or variation will outperform all others. If you've got two versions that produce virtually identical results, run both. But have these auctions spaced a few days apart so they don't end at the same time.
The secret to testing your ads is to only make one change each time, however minor that change may be. If you opt for multiple changes, you'll never know with certainty the impact of each alteration. You won't discover the magic.
Change your title first that's where you can make the most impact. Titles are the default search option on eBay. For most keyword searches, only titles are referenced. And in any shopping expedition on eBay, buyers are repeatedly presented with a series of titles, often accompanied by a short thumbnail image (Gallery) of the item featured.
Titles are huge. In fact, changing your title can dramatically alter your results positively or negatively. So pay attention to your tests and always measure response in terms of page views, number of bids, selling price, and profit. Testing is the key to maximum performance.
Take any seemingly small idea and work it to the fullest. It's dirt cheap to list items on eBay... and simple testing can lead to a major breakthrough in profits, particularly where titles are concerned.
About the Author eBay selling solved! Learn how to create top quality, professional hard hitting and highly profitable eBay ads in minutes not hours. Visit http://www.auctionadsthatsell.com for your copy of eBay Ad Magic and make more money selling on eBay.
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