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The Business Side of Social Networking
What are the tangible implications of social networking and micro-blogging such as Twitter in a corporate world? Micro-blogging is something most of us are quite familiar with now. It originated from Facebook status updates, which demonstrated prowess in short, sharp information bursts. Of course, in this context, the content was typically about an individual's recreational activities. However, business minded enthusiasts recognised its potential for the corporate world and it soon took on a monocle entirely of its own, which was epitomised by the development of the Twitter service.
Initially, this seemed limited for business purposes, with an average of only 140 characters available for each text post, but this is often ample enough for vital updates that need to be circulated quickly. For example, it only takes a few words for a line manager to remind his operations team about an impending deadline, or to call an emergency meeting, or to explain an unexpected absence. And in this way, enterprise messaging proved itself in the realms of serious business.
From a company to customer perspective, it quickly proved its value, as it allows far more immediate contact between the two parties. As with all recent communication technology developments, micro-blogging brings us closer to people, and now companies can inform their customers almost instantly of a new product or service available to them. Not only does this form of communication improve responsiveness between the two parties, in turn aiding their relationship, but it does so at a much lower cost than previous telephony. This considerable progression enabled more effective collaboration to occur in-house, as well as between the company and its market. Getting consumer opinions and gauging customer satisfaction has never been easier.
Micro-blogging in a business sense comes under the broader umbrella of VoIP (Voice Over Internet Protocol) telephony, which is the industry of transmission technologies for the delivery of voice communications. When one single network can provide all your communication needs, be it data or voice communication or multimedia applications, to gain customer information, productivity is vastly improved, as all this now comes under one roof.
Mobile messaging services and the accompanying desktop applications allow the full mobility of employees, so they can now work and communicate on the move. With the addition of smart-phones and portable multimedia devices, employees and employers can take the office wherever they go. Functionality has been revolutionised, made mobile and reduced to pocket sized handheld gadgets, so there's absolutely no excuse for missing a deadline.
About the Author John McE writes articles on a number of subjects including business messaging and IP Telephony. For information about this and more see G3-Tel.
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