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Articles As A Means of Promotion
One of the most important business decisions of all time has got to be - how do I run a successful, cost efficient promotional campaign? Many people have attempted to come up with an exact marketing model, with the aim of predicting consumer response and uptake rates. However, more often than not, these models have failed to prove their worth and reliability on a practical level.
This leaves the question of "what actually is the most efficient marketing method?", open to interpretation. In this article, I certainly don't propose to answer that, but instead - I aim to offer you a new marketing method you may not have previously considered.
When most people think of the term "marketing", they picture TV ads, newspaper and radio spots, branding and corporate identity, and all those other stereotypical advertising mediums. One thing I have learnt over the years is that advertising does not have to be blatant. That is, if I am attempting to market a particular product or service, I don't need to stand up and scream at everyone: "buy me, over here!".
In fact, companies that do this have some of the worst public opinion ratings of all time. Instead, how about taking a more subtle approach?
My recommended subtle approach would be in the form of articles. That's right - the exact thing you are reading right now. I assure you, by the time I finish informing you of the power of article writing for business purposes, you will be re-reading this article to see if I have popped any under cover marketing in between the lines (I haven't, by the way).
See, people read articles because they are genuinely interested in the topic. If only there was a way to captivate an audience with an article, whilst at the same time portraying your product or service in a positive light!
Conveniently - there is. Business articles have been used for marketing purposes for a long time. Mainly, it is because they are easy to compose, quick to distribute, and extremely cost efficient.
Of all the advertising models out there, such as cpc, cpa, cpm, etc - the cost per read model takes the gold medal as far as the length of your advertising dollar goes. This is because you don't need to pay anyone to read the article! You have a virtually unlimited audience, with one upfront cost.
Not only is this a cost effective scheme, but also a long lasting one. With the power to distribute the business article electronically, you basically offer yourself an unlimited and endless amount of exposure, for as long as you keep the article out there in the open.
How about the actual response and conversion rate though? Well, this is just as interesting. Because business articles are written in a non-pressured way, readers may heed the fact that you aren't forcing them to make a move. Studies suggest that this may indeed be more beneficial to your sales revenue growth than other forms of advertising.
If you take just one thing away from this article, I would hope that it is this: you don't need to use traditional advertising methods to be successful. Just because the mainstream statistics on TV and radio ads point to a rosy outcome in sales terms, try asking for results in financial terms, and they will be much more hesitant.
There really is no harm in giving something else a go - and what better way to do it than with a low cost, value adding, strategically long lasting business article campaign.
About the Author Article writing and marketing is a good means of promotion.Erik Gifford is a network marketing consultant and trainer.For free network marketing training,please call 004722520239 and visit http://www.networkmarketing-guidance.com
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