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Home Business and MLM Opportunities: What Separates the Best From the Rest

Aug 17, 2007
Nowadays, MLM (Multi-Level Marketing) opportunities are everywhere on the internet. There has been an exponential rise in the number of available MLM opportunities, but that does not necessarily mean that there has been a corresponding rise in the number of people who have made money from such ventures. (Unless you count the people who started the MLM company in the first place.)

The MLM industry is notorious for its scams as thousands of people have lost millions of dollars in fraudulent ventures. In other words, if you are not careful, you are liable to lose your money in this business field.

This is not to say, of course, that all home business MLM opportunities are to automatically be classified as frauds. There are people who run legitimate and profitable MLM businesses, not simply the kind that collapses on itself after a period of time.

The problem for the casual observer, of course, is separating the rare flower from the abundant thorns. In other words, how can one spot a legitimate MLM opportunity?

The cardinal rule about finding the right home business MLM opportunity is this: If it is too good to be true, it probably is. MLM marketers are taught to exaggerate the potential of their programs, and make it look as if the wealth that you can generate will be effortless. All of this must be seen as a sales pitch as they want you to buy into their program, which will result in them earning a commission.

Keep in mind that there is no such thing as a free lunch. This rule applies to everything in life; why should it be any different in a business endeavor? Even if it is "residual income", you obviously will have to do something to deserve it. If an MLM opportunity makes everything look easy, then you can be sure that something is wrong somewhere. A good, honest program, will advise you of the difficulties of the endeavor without appearing negative or optimistic.

Keep your rationality intact as you evaluate each separate home business MLM opportunity. Don't let fear stop you from trying out a venture, but don't let your greed get the best of you either. A good, honest MLM opportunity won't give you undeserved rewards. If they did, they would not be in business for very long. The compensation plan must be realistic and commensurate to achievements, just as in a real business undertaking. The first question you should ask is, "where does the company get the money to pay all the people like me?". If this question is not easy to answer, alarm signals should start to go off inside your head.

Above all, try to conduct business with people of only the highest character, not simply those with the highest intelligence or greatest ambition. After all, without the first quality, the last two will kill you.
About the Author
Tom Childs holds an MBA from the University at Buffalo, and is involved with several highly successful internet businesses.
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