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Web Design And Development Tips To Maximize Your Site

Aug 17, 2007
Web design is a very important part of operating your online business. Since there is not an actual store for people to walk into, the set up of your website will determine if they stay long enough to make a purchase or if they will got to another website. With so much competition in the e-commerce world, the consumer has the upper hand.

Getting people to your website is the easy part. Making it attracting and easy to navigate is much harder. The connection speed for your website will make or break the deal. Most internet users are not very patient when it comes to waiting for pages to open. On average you have six seconds before they decide to go somewhere else. If cool graphics on your website take time to open, you are better off without them.

The website should be appealing, but not overwhelming. The layout should have tabs to make the website easy to navigate. Some good tabs to include are products, shopping cart, about the company, contact information, and frequently asked questions. You can design your tabs to fit the product or service you are offering.

Customers generally don't make a purchase on their first visit to a website. They often like to think about it as well as do some comparing. Offering a wish list is a great way for a consumer to save what they want to come back to finish the purchase at a later time. Sending an email to the customer at that time thanking them for coming to your website is a great way to keep your product fresh in their mind.

The checkout process needs to be very simple as well. Consumers don't want to have to click many places to make a purchase. At the most it should involve three clicks. Set it up so that many payment options are possible to meet the needs of various consumers. It is good customer service to provide a confirmation number so that the consumer knows their purchase has been made.

There are many tools you can use to improve your website if sales aren't going as well as you would like. For a very small monthly fee, you can use a web hosting service. They provide you will tools to compile data. You will need data to see what is going on with your website, and then analyze the data to make it better. You will want to compile data telling you the number of visitors to your website on a daily basis. Then you will want information telling you where in the order process they are leaving your website. If most leave at the same point, that indicates something needs to change like the price or the checkout process.

Once you have compiled and analyzed the data, you can start making changes. Most web hosting services also provide you with the necessary tools to improve your website. This can include colors, graphics, and even the set up of the website. Most have great online tutorials for your convenience. If you don't have a lot of experience in the area of web design, you can use the customer service representatives from the web hosting service to walk you through the process.

The checkout process is one of the most challenging areas for good web design. Consumers become very frustrated if this doesn't move quickly. Some individuals are not comfortable giving out the bank account number or their credit card number even with security being in place on the website. You can offer other options including Paypal and C.O.D. The more options you give them, the higher amount of sales you will generate.

There are also many powerful tools that you can add to your website, to make it more user-friendly. On good example of this is Google's Custom Search Engine tool, which allows you to create a custom search engine targeted to any niche or category you choose. This can help you offer your visitors a unique tool that they will return to your site to use.
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