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MLM Success Online: It's A Numbers Game

Aug 17, 2007
There are two main things you have to learn when operating an MLM (Multi-Level Marketing) online business in order to be successful. One is how to generate leads and the other is how to qualify leads. Master these two skills and everything else will follow for you.

One of the first things you must understand about the internet business is that it is primarily about the numbers - specifically, the number of people who you can get to visit your site. I liken it to filling a big funnel - a large opening on top where we try to fit in as many site visits as possible and eventually a much smaller amount of qualified interested customers or business partners will flush out of the small opening at the bottom.

If you stop to think about it, why do you think sites such as the two big search engine sites we all know about are so successful? It's because they have millions, if not billions of people that visit their sites regularly. With that sort of audience, it simply is not difficult to sell, no matter what products or services they are offering.

You probably cannot and should not aspire to get the level of traffic that the internet behemoths get, but you can certainly do quite well for yourself nevertheless. I say should not because to think that you should be able to rival the traffic statistics of those sites would be an unrealistic expectation to put upon yourself.

If you can get even just five thousand people to visit your site each month, you can consider your site marketing efforts a success. In fact, if you can get that many people into your site on a regular basis, you will probably earn as much money from affiliate programs as you do a network marketing program.

Here are two things you can do to get started with marketing your MLM online business:

First, you must learn how to generate leads. You need to have a web site and learn the strategies to get people in there. You can provide related content, swap links with merchant partners or friends, submit your site to search engines, publish an e-zine or a newsletter and overall just simply begin to build a subscriber list, which will be your future customer base. You can also try paying other people to advertise your site or paying leads companies for some of their subscriber lists, thereby leveraging your time.

Second, you must qualify your leads. Try to spend time with only those customers or business opportunity seekers who are likely to be of help to you and your business. You will find that a lot of the leads you generate will end up being so called "tire kickers". You want an efficient method of screening these people out so as to not waste your time on them.

If you are promoting an MLM online business, this should be less of a problem, as long as you have created a site that it related to your online MLM venture. If you have succeeded in creating a site that is interesting, it will almost follow that the people who visit it will be interested in what you have to say about your business opportunity.

Internet statistics show that only around 2-4% of people who visit a site will click on a link that will make money for the website's owner. That already small number shrinks further to 1% when it comes to those who will actually buy a product. This means that the more people you can entice to visit your site, the more money you will make.

Obviously, what you want to accomplish with your site is to reach as many people as you can, letting them know about the specific business opportunity that is available through you. The more people you can inform about your MLM opportunity, the higher the chances of you gaining new business partners or selling products.
About the Author
Tom Childs holds an MBA from the University at Buffalo, and is involved with several highly successful internet businesses.
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