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Cheap Plasma TV - Read this first before you buy

By Armadeus Cornelius
Jan 27, 2009
Are unbranded cheap televisions are a false economy?

Before you buy a TV or other consumer electronics product you must bear in mind not only the purchase price of the product but additionally the probability of it going faulty, the features and the performance, and the life expectancy of the product.

Cheap unbranded LCD TVs and cheap unbranded plasma televisions that are manufactured by anonymous manufacturers may appear to be excellent value for money. Generally they are sold at lower prices than the equivalent sized models from reputable known brands such as JVC, LG, Hitachi, Philips, Panasonic, Pioneer, Samsung, Sharp, Sony, Toshiba and Sharp. The specification that they offer may seem the same to the main brands of televisions and often the styling isnt dissimilar.

Why are non-branded TVs so cheap?

Evidently when you purchase a known brand of Television you are paying a premium for the brand, which you dont do on the unknown brand cheaper TVs. However is this the only difference?

Often the cheaper LCD televisions and the cheaper Plasma TVs are imported into the UK from factories in Eastern Europe and China and are distributed by unknown importers that dont have the infrastructure in the UK that the main TV brands have. This may well seem like a good thing because it keeps the costs down.

The manufacturers of unbranded cheap televisions dont have the same incentive to safeguard their televisions from being unreliable or poor quality. It doesnt matter to them if the TVs are unreliable or if they last for 4 years or 7years. Ultimately you wont be able to find out which factory manufactured the television, so you wont be able to avoid it in the future if you purchase an unreliable Television.

The likelihood of cheap televisions from unknown manufacturers going faulty are greater for the reason that they dont operate the same stringent levels of quality control that the top brands do. So the probability that the unbranded cheap TV will go faulty from new, either directly out of the box, or once, or even more than once in the first year is far greater than for the quality known brands of televisions.

The circuit design and internal components on unknown cheap TV brands are not of the same quality as the main brands of TVs, yet again increasing the likelihood of the TV going faulty. Reliability surveys carried out by the consumer magazine Which have repeatedly found that Television brands such as Panasonic and Sony consistently out perform the cheaper unknown cheap TV brands.

It is more difficult to repair cheap televisions from unknown brands

The main brand manufacturers of TVs stock spare parts to speed up repairs this doesnt happen for the unknown cheaper TV brands. Often it is very difficult to obtain replacement parts for the unbranded cheap TVs .

Also it is more difficult to repair unknown cheaper brand TVs since they havent got the technical support in the UK that the main brands do. As a result if an repair engineer struggles to carry out the repair he cant ask the manufacturer for assistance therefore it will be more likely that the Television cant be repaired. During the first 12 months this isnt a problem as the dealer that sold you the cheap television will have to repair it or replace it. However after this period it means that it is more likely that you will have toreplace the cheaper unknown brand TV earlier than a main brand TV.

It is not unheard of when a branded TV has had very poor repair history, for the manufacturer to exchange, repair or subsidise the cost of the repair outside of beyond the 1 year guarantee as a good will gesture. It is improbable that this would happen for a cheap Televisions from an unfamiliar brand, which means that you would have to purchase a replacement one at an earlier time than if you had bought a recognized brand of Television.

How does the performance of cheaper unknown Television brands compare to known TV Brands?

An extra reason for the higher selling prices for main brand TVs is that the producers invest in research and development to find ways of improving the existing technology to enhance the performance of the Television. This doesnt happen with cheap unbranded TVs which have poorer features and performance. If you read specialist magazines like What Hifi or What Videoyou will see that main brand televisions get a lot better reviews than the unknown cheap Television brands.

Conclusion

The cheaper brands of TVs arent as reliable and dont have the same specification and performance as recognized brands such as Toshiba, Panasonic, Sony, JVC, Pioneer, Philip, Hitachi, LG etc. For the small premium that main brand televisions sell for over cheaper unheard of and poorly supported cheap Television brands, it isnt worth purchasing the cheaper ones because you will probably pay more in the long run - Especially if you divide the price difference over the life of the Television. In fact in all probability the cheaper TVs are more costly after all factors are considered. So purchase a known main brand of TV and save money in the long run.
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