|
|
Low Cost Salon Marketing To Get You Through The Recession
Most salon, clinic and spa owners understand that bad economy means cutting expenses...
You see your competitors falling all around you. You know and understand that you need to lower your cost and lower your budget in order to stay afloat. However, the first mistake in keeping a business alive during tough economic times and global financial crisis is cutting your marketing budget.
Big businesses separate their expenses into those they can control and those that are a necessity. Controllable expenses can include everything from the brand of coffee served in the office to the brand of toilet paper in your restroom. Necessary expenses, well, those they can not be cut in any way. And if you want your business to get through the recession, that includes marketing.
Cutting out your marketing budget is one of the most dangerous things you can do for your business. If you don't market to the clients that are out there those clients are not going to know the products and services you have to provide to them as a consumer. While the news screams recession not every consumer is without money.
Marketing is the only way you were going to get new clients and keep your profits coming in.
So how do you market in a failing economy? Great question! Marketing in a failing economy where you need to cut expenses simply means marketing harder and marketing smarter.
Old marketing style - sending out mailers (cost $200)
New marketing style -emailing clients (cost $0)
Old marketing style -sending out postcards (cost $100)
New marketing style - phoning your clients (cost $0)
Use low cost options like following up with clients on the phone. Or completely free options like emailing your clients about an offer rather than posting a mail out. Using low-cost or free marketing means you stay afloat because you can reduce your expenses while still keeping clients coming in. Plus if do it well enough, you'll not just 'stay afloat', you'll grow and thrive.
Times of financial struggle are not the proper times to put your business at risk by ceasing all marketing campaigns. These times require innovative thought and ingenuity. You can continue to build your business even if you do not have the marketing budget you use that have. All you need to do is concentrate on low cost and free marketing techniques and you can build your client base despite the news reports of a global financial crisis.
Look around you, are your competitors failing? Maybe they chose their marketing budget as the first place to cut costs! Don't allow a dip in the economy to cause your business to go under. Perseverance is the key and low cost or free marketing can make it all work.
About the Author Rebecca Kepple specializes in helping business owners massively increase their client base and profits. To get instant access to her free insider secrets report 'The Top 7 Secrets for Massively Increasing Your Client Base' visit: http://www.wellbeingbusinesssecrets.com/freereport.
|
 |
Please Rate: |
|
Rating: |
 Processing ... |
(Average: Not rated) |
| Views: | 30 | |
|
| More Articles from Management | | |
| Top Articles in Management | | |
|
