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How Your Beauty Or Health Business Can Profit From Added Value Offers
Turn on a television set at the moment and you see all over the TV is discounts, discounts, discounts... sale, sale, sale!
Discount sales are a great way to save a bit of cash if you are the one buying. But they are fatal if you are the one selling. When money is tight and people have little extra money in their pockets the absolute worst thing a small business can do is discount their product or services.
You are already working against big business, and larger companies but now you're telling the consumer that your product or service is no longer worth what it used to be. Not only is this a bad message but it trains your clients to expect you to discount price all the time.
So if you're not going to discount, what do you do? You need to make enough money to continue on providing the fantastic services your clients are used to. So how do you make services and products to look like amazing value while not discounting?
The solution is to market smarter by creating packages of treatments or services and added value retail offers!
The key here is to show your consumer an added value which makes the full price very appealing. In fact if you do this well, you can end up having a product or service that is much more appealing and sells better than if you'd done a massive discount on it.
Lets take marketing beauty therapy treatments for example. If you had a beauty therapy package combining a facial treatment with a back massage and bikini line waxing, and that package sold for $150... in tough economic times like now, you can keep the same price of $150 but add in a lash tint, brow shape and file & polish.
The full package ends up being worth more like $200 but the client is still only paying $150 for it.
Now please take special note of the beauty treatments I suggested in this example. All of them are extremely low cost to do (so you aren't eating into your profits) and all of them can be done while the mask is on the client during the facial (so you aren't extending the time it takes to do the treatment).
End result? Better value for the client but at no extra cost or time to you = higher sales and more profit!
Now this works for ANY type of therapy, treatment or service. Whether you do laser treatments, hair dressing, aromatherapy, reiki, reflexology, osteopathy, massage or life coaching, you can make this work. You just need to look at your products and services and identify the ones that you can use to for added value offers like this.
Still not sure how this added value option can apply to you? Here's another example, if you are a nutritionist or natural health therapist, you could do a two for the price of one offer. So your clients can buy three of this herbal supplement for $10 or alternatively they can just buy one for $5.
Basically that business is telling you if you buy more it will cost you less. Now what the consumer doesn't necessarily know is that the third herbal supplement was actually given to the natural health therapist free by the suppliers as a gift with purchase.
End result? The consumer gets a 2 for the price of one deal. The therapist gets more sales because it's a better offer but again at no cost to them.
It might appear that your clients want discounts, products for less, services for less, treatments that are free and therapies that are under priced. But really what they want is services and products that are right for them at excellent value.
Think creatively with ingenuitive ideas and simply alter the mindset of the consumer with the exact same product you have offered before at no less cost but as an added value. Earn more by packaging your products as added value rather than discounting!
About the Author Rebecca Kepple specializes in helping business owners massively increase their client base and profits. To get instant access to her free insider secrets report 'The Top 7 Secrets for Massively Increasing Your Client Base' visit: http://www.wellbeingbusinesssecrets.com/freereport.
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