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A Guide To The Different Types Of Resale Rights

Aug 17, 2007
More and more people are making a full-time living marketing resale rights products, but when you're first starting out, it can be confusing trying to understand the various rights terms and conditions that come with these products. Hopefully the definitions listed below will help you understand these different terms.

Basic Resale Rights:

When you acquire products that come with basic resale rights you are permitted to resell the product yourself, but your customers are not allowed to resell the product themselves.

Master Resale Rights:

These types of products are generally more desirable because not only do they allow you to resell the product, but they also give your customers the right to sell it on themselves. So this essentially means that you can pass the resale rights on to your customers, or sell them separately.

Giveaway Rights:

As the name suggests, when you own products that come with giveaway rights you are allowed to give the product away for free.

Private Label Rights:

This is probably the most desirable type of product to own because with these products you can change the content and alter the product any way you want, even putting your name to the product and claiming ownership in some cases.

Rebranding Rights:

These types of products are similar to those just mentioned, except that they are often slightly more restrictive in that you can often only rebrand certain links, to include your own affiliate links for example, and cannot change any of the main content.

Royalty Rights:

These are mainly associated with physical products, and although you are allowed to resell the product, you do not get to keep 100% of the profits as you will have to pay the original author a certain percentage or commission per sale.

Source Code Rights:

These are predominantly associated with software, and allow you to alter the source code that comes with the product so that you can customize the software to suit your own needs, or to iron out any bugs, before selling it on to your target market.

That's basically a summary of the most common types of resale rights available, but there's one final important point that I want to make. Remember that every product is different, and will come with different rights. Always read the license agreement thoroughly to see exactly what you can and cannot do with a product, and if you are in any doubt whatsoever, always contact the original creator of the product for confirmation.
About the Author
James Woolley is a full-time marketer who runs a website and newsletter dedicated to helping people make money online through internet marketing.
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