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Five Proven Methods to Drive Traffic to Your website
There is one thing on which every online marketer agrees: the key to success is traffic. No matter how appealing your product or service may be, you will fail without traffic.
Of course, you can pay for traffic by purchasing banner advertising, email blasts, adword advertising, etc. But, you really do not have to spend a lot of money to get the traffic you need.
But, if you don't have the budget to buy email blasts, direct mail campaigns, TV ads, etc., don't worry. Here is what you can do instead, without emptying your bank account.
1. Write articles on subjects of interest to the kinds of people you want to get to your website. End each article with an author's box, like the one at the end of this article. Use article distribution software or one of several services to distribute those articles. Each time webmasters hungry for content (and there are many) use your articles on their sites, you will pick up a link. And, as you know, links produce traffic.
2. Send out emails offering to swap links with other website owners. Target those whose visitors might be interested in your site and those of high quality.
3. One way linking. If your content is good enough or if you have something to offer other webmasters (a widget, an ebook, etc.), try for one way links. The search engines value them far more highly than reciprocal links.
4. Set up a blog. Put a link to your website on it. Try to come up with an interesting post at least once a month. Weekly is better.
5. Webmasters are not the only ones starved for content; the same frequently appliers to bloggers. Offer to supply them with guest blogs (which include author's boxes).
6. Try to get out a press release every 2-3 months. A good release may be used by hundreds of sites, thereby generating an equal number of of nearly instant links and lots of publicity for you. There are several companies which will send your websites out to appropriate media, some at very little or no cost. Or, you can buy press release distribution software for the cost of dinner at a good restaurant.
I realize that not everyone can write. If you are "writing challenged", don't despair. You might have to search around awhile, but there are folks who write blog posts and/or articles for less than $10. Press release are generally more, but the cost is not prohibitive. Remember, your potential return for each project can be hundreds of links. And, you know what that means.
About the Author Daniel Z. Kane is a career educator and self-taught online marketer. He founded one of the first online college websites and has assisted thousands of students in identifying online colleges which meet their educational and career needs.
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