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Email Marketing Secrets

Aug 17, 2007
Email marketing is an effective form of online marketing, but there are secrets to doing it right. Creating an email message to use in an email marketing campaign is not very hard, but convincing people to open email marketing messages is, because online scammers also use email to spread their junk mail around the internet. By using the secrets to email marketing, you can let people know that you are a legitimate company at just a glance, and they will therefore feel safer about opening your messages.

Giving your internet service provider a heads up on your intention to begin an email marketing campaign is the first of the marketing secrets that you should think of and remember to do before sending out that first message. Your ISP places strict controls on the number of emails that can be sent out as bulk email. This is because online scammers who are also known as email spammers use bulk emails to conduct their lowly activities. By notifying your internet service provider of your intent to begin a bulk email marketing campaign, these controls will be lifted from your email account, instead of being blocked by the ISP as SPAM.

Be respectful enough of those who will be receiving your email messages to use their names to greet them in your message. This secret to email marketing does add some work to creating a marketing campaign, but it will get you further than an impersonal and unprofessional, "hey you." Send your email messages in HTML and PLAIN formats so that those receiving them can choose to view your marketing message in the format they prefer. Yet another of the secrets to email marketing that is very effective in getting more people to at least open and look at your message.

Never use dollar signs anywhere in your messages. Not the subject line, and not in the message body. People have come to associate the presence of dollar signs in the subject or message body with SCAM emails and will delete them instead of opening and reading them. Many ISPs also have filters that will block emails containing dollar signs in the subject line of the message. Even if your email marketing message containing dollars signs were to make it past an ISP filter and someone were to open it up, this is insulting and not necessary to provoke interest in your website. People understand what money is without pictures or symbols of it.

As another strategy, it is best to avoid sending your marketing messages during the holidays. This secret is in sharp contrast to the suggested techniques of other styles of internet marketing, but during the holidays people are more apt to be online for shorter amounts of time and many stay away from their inboxes because they feel an obligation towards messages from family and friends, and we all know that at this time of year people just don't have the extra time to invest financially or even just investing their time, in other people's ventures.

Provide a form that requires recipients to type their email address twice to avoid typing mistakes that renders responses to those interested in your offers undeliverable. Another secret to is to provide a concise path for those receiving and interested in your offer to follow in order to complete desired purchases or receipt of offered materials. Your email marketing message should have a link to where these purchases, downloads, subscriptions, or whatever it is that you are offering can be completed or a way for these to be completed directly from your email.

In order to comply with the CAN SPAM laws of the internet, your email marketing messages should include a way for those who are not interested in receiving any more offers from you a way to be removed from your mailing lists. You can do this with auto unsubscribe programs, or an email account to handle bulk replies from those wishing to be removed from your list.

Most of these secrets to email marketing are simple yes, but they are very effective when used in email marketing.
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Scott White designer of the hottest selling Increase Website Traffic and
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