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Power With Integrated Marketing Communication

Aug 17, 2007
It also means that the whole campaign is planned at the same time and each promotion has it own role, especially concerning the linking to other mediums of the campaign.

By using different keyphrases in different campaigns, you can multiply your market coverage in the Internet and you will get FREE LOVE from search engines. I prefer to run integrated marketing communication campaigns rather than separate actions. What I learn as an advertising agency executive is, that all actions must fullfill the key numbers criteria as to the coverage and repetition.

A. Why this strategy works so well in internet business? Here are the benefits:
1. By concentrating into one theme and thinking it from the angles of different mediums makes your kow-how about the theme deeper. On the top of that your readers can get a more ideas of your offer.

2. The power of one Integrated Marketing Communication campaign at a time, makes your target audience to recoqnize your drive and your message gets the repetition needed, in average at least 5 Opportunities To See is needed before the campaign starts to sell.

3. The campaign gets more credibility, when your target group see the same theme from different mediums in slightly different ways and in different times. Actually the campaign looks bigger than it actually is!

B. Case: This Integrated Marketing Campaign, which you are just reading.
1. The strategy of this campaign follows exactly the points listed in section A.
2. The core idea is to give my website visitors a new, powerful strategy for their own website promotion by publishing it as a new page of my website. So I wrote this page as a first action of the campaign.

3. Then I started to promote my new page by writing one article, with the same theme and keyphrases of course, and distributing it by a service provider to over 900 article directories and over 40.000 email addresses all over the Internet. The Author Box had of course a link back to my new page. The advantage: hundreds of links and constant visitors to my page.

4. I also wrote a post to my blog with link back to my page. In my blog I can use a shorter version and more hyperlinks, where from my visitors get more detailed information and can take action right away! The advantage: the same as above.

5. Then I went to quality internet home business forums, like Warrior Forum, and wrote some posts about Integrated Marketing Communications - topic and again installed the link back to my site in sig-file. The advantage: visitors and a raising PR - effect.

6. Then I went to my Autoresponder and wrote a nice email to my subscribers, which I sent by using Send Broadcast service. This action I repeated about 5 times to get the repetition effect needed. Of course all mails included two hyperlinks back to my site.

7. As a last action I submitted the page into Search Engines with an effective software.
With this strategy and using different keyphrases in different campaigns, you will get good results. Search engines will love you!
About the Author
Juhani Tontti is a full time internet marketer and offers more about website promotion plus 3 FREE marketing e-books!
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