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A 3-Step Process Ensures Success In Creating An Information Product

Aug 17, 2007
Creating a successful information product is not just a matter of having the skills to put it together. It's a matter of planning and focus. By following a 3-step process, you will create great, high-quality information products that sell well on the Internet.

= Success As An Infopreneur Takes Planning =

The power to succeed as an infopreneur is in your hands. You just need to take the first step towards success. You need to make a plan. You need to state what you are going to do - what you are going to create.

It's much easier to get what you want, when you have a clear vision of where you are going. This really holds true in information product creation. You can't just start creating with no clear goal in mind. This will only lead to a jumbled mess of a product ... and confused, unhappy customers.

You need to decide exactly what it is you are going to create. You need to picture the finished product. What information will it convey? How will it put across that information? Will it be best in an e-book? A video? An audio interview?

Think about your target market - your ideal customer. Who will buy it? What will they pay for it? Will they buy online?

You need to answer these questions, before you start creating your product. With those answers, you can draw a clear map for your creation process. Then, follow that map closely - with no deviations or detours.

= A 3-Step Plan Ensures Success =

Go through a 3-step process to ensure you create a high-quality information product:

1. Do your market research. Use the Internet to root out what kind of information people are spending their money on. Make sure they are actually buying this info online.

2. Write a clear and full description of your finished product. What are the expectations for this product? What will it teach? What problems will it solve? Write out a list of benefits your product will provide.

3. Start creating your information product. Frequently check your description from Step 2. Is your product meeting expectations? Will it supply the benefits you promised? Are you on track?

By spending some time planning your information product before you start, you'll find the whole creation process goes much smoother. You'll have more focus and find that creating the product becomes a much easier undertaking.

With clear focus on a solid goal, you can soon create a hot-selling information product and join the other infopreneurs ... out sunning by the pool.
About the Author
Kevin Riley is the Mission Leader at Internet Marketing Force (IMF). Discover how to easily create your own information products - get your FREE Writing Tips and the Product Creation Labs newsletter - at productcreationlabs.com
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