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Small Home Based Business And Customer Service, What Everybody Should Know

Aug 17, 2007
How many small home based business owners feel that they have to fight hard to keep their heads above water? You will soon begin to understand that for the small home based business today, it is not so important how hard you fight to stay afloat, as it is how smart you fight to stay afloat.

The fact of the matter is that customer satisfaction is a vital component in smart business management, especially if that business desires to remain buoyant. Many successful businesses pride themselves upon customer satisfaction.

A crucial aspect of my business is targeted customer service. It involves doing the things that make a difference for my targeted customers. Managing my time efficiently so that they benefit the most from my efforts. Always fine tuning the strong points of my home business for customer satisfaction.

I am cognizant of the fact that staying afloat in turbulent internet seas will hinge on my ability to know who my targeted customer is, and the feedback I can get from that customer. Do you know who your customer is?

Sounds like an obvious question? This question should have been tackled somewhere along the way when you initially set up your small business. I am not saying that this question should have been fully answered before you began. I really do not believe that is possible because of the dynamic nature of business as a whole.

What I am saying is that in most cases this question begins to get answered after you are well submerged in your business. Indeed, should you feel that you have fully answered this question, try this one on for size.
If you have many streams of products or services bringing in steady revenue for your home based business, take some time out, study one particular product. Look at that product long and hard and from every conceivable angle.

Dissect it, bisect it, and pull it apart. Find out for yourself who your customers are that purchase this product. Target them. Identify them. And finally, when every aspect of this product is laid bare, ask yourself two valuable questions.

1. I know that I have a good handle on who my customer base is, but can I extend my reach to embrace other kinds of customers?

2. This next question is so simple, yet so valuable. The flip and tightly focused side of question number one. Am I ignoring different categories of customers?

Only you can honestly answer these questions, since only you know your particular home business inside out. How do you know if what you sell is considered of value to your customers? All home based business owners feel confident they can answer this one.

Simple. Give them quality.

Make sure that quality permeates your product. When a customer decides to purchase your product, they satisfy a want. The customer for all intents and purposes, purchases value.

Allow me to explain. My teenage son does not wear just any old sneaker. Oh no! It has to be a teen fashion statement sneaker. For my teenage son, that is where the value is. He does not care what the sneaker costs. Quality is not high on his agenda either.

When considering my older son, he is a bit different. Especially now, he considers himself more mature. My older son has moved beyond teen fashion. He now looks for quality, good price, a decent fit, you see where I am going. That teen sneaker holds absolutely no value to him.

But how would you the business owner, know that about these two men? Would you guess that? A bit risky eh? No, you must ask questions! Yes, get feedback from your customers. Feel them out. Ask them questions? Do you know whether you are delivering value? If you do not, you should. After all, they are your customers.
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