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Using Testimonials To Establish Internet Business Credibility

Aug 17, 2007
Never underestimate the power of a good testimonial. Posting reviews and comments from satisfied customers on your website is a terrific way to increase your credibility in the eyes of visitors and encourage sales from first-time buyers.

An effective testimonial can convince your reader that your product really DOES do exactly what you promise - especially if you run a small business and don't yet have a widespread reputation. I don't know about you, but I only buy from internet sites that will provide me with information to support their product or service claims, otherwise I just consider them a client of a sales copy writing expert!

Here's how to gather quality testimonials and benefit from them immediately:

1) If you already have some positive feedback from clients, ask their permission to include their comments on your site. Try to choose testimonials that are packed full of concrete benefits that tell your customers exactly what they can expect to gain from purchasing your product or service. Every testimonial should also have a first name, last name, and location - they help prove the recommendations are coming from real people.

2) To encourage new testimonials, add a link to your site attached to a form that allows customers to give you their vote of confidence. For example, "Click here to tell us what you think!"

3) Create an autoresponder that contacts your buyers after they've purchased your product to ask them how they're enjoying it.

4) When customers send you glowing praise in a letter or email, contact them and ask for permission to add it to your site.

5) If you don't have any testimonials yet, offer your product free of charge to a group of customers in exchange for their thoughts on the product.

Once you've accumulated some good testimonials, include them on your site:

-Put your best testimonials on your homepage as quality is better than quantity.

-Insert some testimonials in the middle of your salescopy. This will assuredly expose your potential buyer to your customer's positive experience.

-Create a page on your site that features only testimonials. Many internet buyers are accustomed
to finding a page dedicated strictly to testimonial
information.

-Put testimonials on each page of your website. This will ensure that your potential buyer will run into your testimonials regardless of the pages they explore.

Using customer testimonials on your website is a sure fire way to establish credibility and gain the confidence of your site visitors. After all, what good are visitors without sales? By using testimonials on your website in the ways I describe in this article, you will quickly turn more of your visitors into buyers.
About the Author
Tom Childs holds an MBA from the University at Buffalo, and is involved with several highly successful internet businesses.
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