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Creating A New Kind Of Community Through Article Marketing

Aug 17, 2007
It is in our nature to seek human connections. Much of great literature, theatre and art affirms this desire, indeed this need, to connect with one another.

And it is these connections that enrich our lives in immeasurable ways. The necessity for contact with like-minded people has allowed the Internet to thrive in ways no one could have imagined possible.

Children of the Internet Era are perhaps most savvy with the ever-changing technology. They are only familiar with a world where one has the opportunity to order groceries, check a credit card balance, meet a potential mate, and further one's career all with just a few clicks of the mouse.

Close behind that group are the business owners and entrepreneurs who have identified the Internet as a priceless tool to reach consumers. While some use the World Wide Web purely for advertising purposes, many others utilize the Internet to share genuinely useful knowledge with other people through article marketing. It is this dispersal of information on the Web that has allowed people to connect on a fundamental level.

"In our age of social networking, this kind of marketing just makes sense," says Carol Palmatier, a writer and editor of both books and articles. "Traditional marketing pushes information to potential customers, hoping they will understand and believe in a product, and make a purchase decision. Article marketing, on the other hand, connects interested readers with the answers they need."

Whether one is writing an article about how to survive a divorce or a how-to guide to repairing a broken loo, virtual article publication has become the most common way people gather information and advice.

What makes the Internet such a unique means of sharing information is its ability to reach a specific target market. Business owners who use article marketing are able to publish articles online, offering tangible information to people who are actually interested in what they have to say.

Writing an article and having it reach the exact community you are hoping to talk to is an incredibly powerful way to connect with your potential customers. Article distribution services are becoming more popular by the day, and it's hard to argue with success.

Rather than visiting the local library and sifting through ceiling-high stacks of irrelevant publications, or watching television shows that offer a hit-or-miss line-up of programming, you now type a topic into Google or Yahoo or MSN and get the most pertinent information to accommodate your interests and needs.

The Internet has proven to be the most powerful tool for people to teach and learn. It has allowed us to become more informed about subjects that would have been nearly unreachable in the past.

As we become more knowledgeable about the world, our minds open, allowing us to have a greater understanding of not only the subject at hand, but also each other. Through this process we are not only building a wide base of knowledge, but also a worldwide community. The connections made through information sharing and article marketing on the Internet make the world seem a bit smaller. This serves to humanizes a technology that some argue promotes individualism and isolation rather than solidarity. Not only are we gaining knowledge through this process, we are gaining a renewed sense of connection.

Article publication online will continue to thrive as long as there are interested readers, of which there appears to be no shortage in sight.
About the Author
Jackson Summerford holds court at his blog, Summerford Sums It Up. Learn how businesses are making new connections at Article Marketer, a highly popular article distribution service.
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