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Marketing Strategies: The Life Blood of Your Real Estate Career

Aug 17, 2007
In fact, marketing is the lifeblood of the real estate industry. You are in a serious business and if you want to ensure success, you must know what to do and what not to do while preparing and implementing your marketing strategies.

No Imitations Please
Real estate investing is serious business, and it demands your vigilance and prudence to build a career. Therefore, never ever blindly imitate the other investors. Many investors make this mistake when they just follow another successful investor without applying any self-logic. In fact if all the investors are going to follow the same strategy to target a particular area and sellers, how can you expect to have an edge over your competitors? You will get the same result as they are getting. And, if in the process, you are able to have motivated sellers for your deals, it is certainly your sheer luck.

But, your real estate investing career needs your vigilance to grow. Luck does not last for long. That is the reason why you should always come up with a different and a more effective approach that could attract motivated sellers to you. Successful investors always follow unique approaches. For example, some of them have a personal bias towards attorneys and using free publicity as the competitive edge. What is yours? If you do not have one, develop one. Again, you must be persistent in your efforts. It means, if you have tried everything to ensure success, try again. Your overall effort and strategy must count 10% more than your competitors. Only this will pave the way of success for you.

Stay Within A Budget
Whatever marketing strategies you follow for real estate investing, never ever go beyond your budget. It will eventually lead you to a huge loss and you may even catch yourself in an extremely unpleasant situation. After all, you have other necessities in your life, which you cannot ignore. Keeping in view your various expenses and sources of income, fix a budget for yourself and stick with it. Many investors are so involved in making and implementing marketing strategies that they forget other important things. Telling you how it happens might help.

Suppose, your monthly income allows you to spend only $100 on the marketing for the real estate investing, but you go much beyond your budget risking everything and spend $500 for the same. What will happen now? This is simple mathematics. You have put yourself in a direct loss of $400 ($500-$100). Now, you can decide for yourself if it will be prudent. Many investors do not understand this in the beginning. It is only when they start facing a cash crunch, they become wiser in introspect, but it is sometimes too late by then.

Always remember, right marketing strategies for real estate investing can earn you huge profits, while one wrong strategy can demolish all your hopes of growth in the industry.
About the Author
James Klobasa, once broke with no job and $20,000 in debt made a choice that changed his life forever. That choice was investing in Real Estate. With the founder of, The Little Building Co. you too, can learn at Real-Real Estate Investing
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