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Donald Trump Is The Hottest Brand On The Planet But Not In Home Business

Aug 17, 2007
Why I picked Donald Trump as an example is, that he has done an excellent job in brand building. Basically we all home business entrepreneurs can do the same for our brands in our businesses.

1.The Brand In Home Business Sells More.
It is clear that people want to buy repeatedly from a well known site, which they have good experiences of. A familiar brand is a safe and easy choice for most of us. It means lower risks and quaranteed customer experience. The question of repeat purchases is important. Strong brands have more loyal customers. They own a place in the thoughts of the customers.

People tend to ask for help from each other, when they are looking a place in the internet to buy something. It is easy to recommend a strong brand. Strong brand in home business means that the image, which the customer has, is of better quality and this means that the sites with strong image can sell with higher prices and people accept that and even wait for that. They see that then the quality/price ratio is in balance.

2. Build Home Business Brand With Trust!
One way to understand brand building is to see brands as human beings. In many respects they are much alike. Brand building is like building relationships between people. Think about that. How many aspects is included in those relationships.

And how many phases there is. Introduction, get to know better, small disappointments, love and hate, breaks in the relationship and so on. Over time people change, so do the brands. However there is one fundamental difference, brands never grow old. They can always be up dated, to look young and sexy all the time.

But back to the comparison. The most important issue in human relations is the trust between two people. Trust, what is it? It means that both parties have an understanding, why they like each other and as far as these issues are working well, there is no problem. But if another party feels that another one has broken one of these core trust issues, the trust starts to weaken. So it is very healthy to think often, what are the trust factors in my home business, those I have to keep.

You can build trust by giving, what you have promised. Do not overpromise and underdeliver. That means automatically disappointment, which people remember for a long time. A disappointed customer also talks to other customers in the market, for instance in forum posts, and the bad image starts to grow. If this happens, an entrepreneur must right away correct the situation.

It is easier to understand the brand and trust, when you look your business with the eyes of the customer. Be creative and imagine, what you wait from your regular internet supplier. What feelings you have, when you visit his site, what would you change or do better.

3.What Is The Brand Made Of?
The brand is the image, which your target audience has about your home business website.
It is a package, which includes visual and copy style, products for sale, service the webmaster offers, the ability of the site to renew itself and the competing sites, with which the customers compare your site. There are alot of elements, which you have to adjust all the time.

1.The Brand Must Be Active!
Yes, active. Customers have to recognise that your home business site follows the trends and has enough changes. Even surprises. My experience from advertising agencies show that people love new things and are eager to try them. A leading brand in home business must simply lead the development and try new things first. If they do not work saleswise, they do good for the brand anyway.

The home business brand is the image, your target audience has about your site. The better image vs. your competitor the better. Think your home business with the eyes of your customer. Then some day you can say like Donald Trump that my site is the hottest brand in home business planet!
About the Author
Juhani Tontti gives you a lot of brand building tools and tips
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