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Winning Big at Article Marketing
I spend a minimum of four hours a day promoting websites. Most days it is closer to double that.
I have, literally, tried almost every known website promotion technique. Article marketing is my favorite because it is by far the most effective. But, only if it is done properly.
Article marketing will work for you if you remember just a few things.
1. Your article titles are critical. Without a good title, nobody will even consider running an article on their site.
2. Write conversationally, but not too informally. This is especially important if your topic is serious in nature (health, investing, etc.) or if you hope to me viewed as an expert.
3. Be concise. Avoid going off on tangents.
4. Do not limit yourself to writing articles on the subject(s) of the websites(s) you are trying to promote. If you do, there are article directories and websites on which you will never be published.
5. Craft your author's box copy carefully. Be certain that your website links are embedded in your best keywords. Most of my sites are on higher education, so my links are embedded in terms like "online degrees", "online colleges", "scholarships" and other terms for which I would like my sites to rank well.
6. Never submit a first draft. Do at least one second draft, even if you only find a few phrases you can improve. Then, proofread very carefully.
As you have probably heard many times, content is king. But even the best content will not, by itself, bring traffic to your site. Article marketing, done well, will.
About the Author Daniel Z. Kane's long career in education has included stints in secondary schools, colleges, and graduate schools. His websites list online degree programs and scholarship resources available to students enrolled in online degree programs.
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