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Website Search Engine Optimization Tips For Your Small Business Website

Aug 17, 2007
If you have a website of your own for your small business first of all congratulations. Many of you competitors do not have one yet. You have a leg up on them. For those that do have their own website they may not have it optimized for the maximum results from the search engines.

Here are a few ways you can get a leg up on them with proper search engine optimization for your small business website.

1. Duplicate Content: As a general rule keep all of the content on your website fresh and original. Don't use someone else's content unless you have paid for it and it is 100% yours to copyright.

2. Links: Outgoing links are bad. Incoming links are good. Internal linking to other pages within your site are good. Use hyperlinked keyword phrases to tell the search engines and your visitors what the page is about.

3. Keyword Density: Keep you keyword density at 2%-5% per page. This means that if you have an article of 400 words on the page don't use your primary or secondary keyword phrases more than 20 times. Personally I think that is to much and would shoot for 8-10 times. More than that and it sounds like spamming and it probably is.

4. Title Tag: Keep you words to a minimum and include your primary kewyord and secondary keyword one time.

5. Description Tag. Keep your words to a minimum and include your primary and secondary keywords to describe what your web page is about

6. Keyword Tag. These do not serve much of a benefit from a search engine optimization standpoint, but it is o.k. to include 2 or 3 as they relate to your page.

7. Alt Text. Search engines can not read pictures, only words. So tell them again what your site is about by including your primary and secondary keywords followed by the word graphic or image.

8. Headline Tags. h1, h2, h3 followed by the keywords in order of importance. Then use those again one time in the body of the text following the headline tag.

9. Bold, underline and italicize your primary keyword one time in the first paragraph only. Use keyword variation throughout the page without any bolding, underlining or italicizing. Bold your primary keyword one more time in the last paragraph and finally again as the last word in the bottom of the page.

Search engine optimization for your small business website is really all about making it easy for a search engine to understand what your page is about. The easier you make it for them the better they will rank you for that keyword search.
About the Author
Jeff Schuman invites you to visit his small business information website for everything you need to start and run your own small business. http://www.sites-plus.com
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