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Put Your Small Business Web Site Into Over Drive With A Sales Letter P1

Aug 17, 2007
Are you making this mistake with your business web site? Too many business owners think of their site as simply an online brochure. They use it as a place to store their hours of operation and their service list.

A different way has emerged for the small business owner. Add a business sales letter and your web site can be used as an effective marketing tool. Used in the right way, it will spear-head many successful marketing campaigns for you in the near future. Use these 18 tips to put your web site marketing campaign into over-drive with a sales letter:

1. Create a sales template file. Start a file with all the good sales letters you encounter along the way. You can learn a lot by studying other successful letters. Don't plagiarize (copy word for word.) Use the good letters you collect as your templates.

2. Lead your prospect into your sales letter with a benefit loaded headline. Develop the skill of writing headlines. Provocative titles will stir interest. Provocative statements capture our attention like a fish on a hook. They throw out the baited hook and reel a captive audience in every time. The shocking statement 'Wives Who Don't Want Sex' even if they don't have this problem will get the attention of the curious.

3. Use the Command statement for an immediate effect, "Become an Internet Millionaire!" Even if it's a well worn claim, it still captures a large share of attention. Don't forget the power of the simple 'How To" information title. It alerts your audience that the information that follows will be simple and easy to digest. Capture the attention of your audience with a sales letter filled with magnetic headlines.

4. Make a list of your audience's frequently asked questions. You know the ones you answer on a weekly and sometimes daily basis in your business operations. Go one step further make a list of their problems and challenges. Are they trying to lose weight? Are they bouncing from diet to diet with little or no success?

Stop your web site visitor in their tracks with questions that engage them like, "Are you tired of bouncing from diet to diet?" "Are you ready to throw in the towel on ever losing weight?" After you have listed and given voice to their problems, you then follow with your solution. The solutions are crafted as benefits.

5. List your prospect's buyer resistances. We all have them. So don't ignore this portion of your letter. Life has a tendency to make us skeptical of anything. Let your prospect into your world. Tell a background story to help them connect with your product's/service solutions. To continue with the diet example, perhaps you have experienced bouncing from one diet to the next.

Let your readers feel your struggle. No one chooses to go from one thing to the next. One by one address their resistances, their doubts and fears. Then you discovered the 7 step program that is destined to be their last diet (your program) like it was yours.

Don't wait to write your business sales letter. If you don't do it now, you could be this time next year with the same dreary, unprofitable response from your web site. Hire a 24/7 salesman (your business sales letter) and put your web site marketing into over drive to maximum sales.
About the Author
Earma Brown, 11 yr. Web Designer, Author
Earma, principal developer at Arrow Productions helps writers and entrepreneurs realize their web dreams. Sign up for her free 'Help Your Web Site Pass the Profit Test' and ezine "Web Wit" at Easy Web Sites for web site building tips
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