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Social Video Sharing Sites And Internet Business
A famous and world class copywriter is on record saying that, nothing beats a written sales letter. And that he did not believe that video can outperform a written sales copy in converting a prospect into a customer. He notes that unlike a written copy, a prospect cannot be able to scan or jump back a few lines to re-read a sentence. But yet again, like so many other times, the internet proves an expert wrong.
According to Comscore an online research company that keeps track of internet traffic, just under two thirds of online visitors worldwide visit Myspace, 29% of them visit Facebook, 27% visit Wikipedia and 35% of them visit YouTube. YouTube is a free video hosting and social sharing site. According to Alexa.com a sites that gives a fairly good indication of relative website traffic, since July 2007, YouTube has been receiving more daily page views than Google. And by January this year, they are having twice as much page views as the almighty Google.
If we are consider that in 2006 Google made over 6 billion dollars in profit with their page views, imagine what they can do with three time the page views. This probably gives us an insight in to how long envisaged Google was in acquiring the two year old YouTube for 1.6 billion dollars last year. Keeping in mind that they donot yet have a solid monetization system. Yet Youtube is just one of the many social video sharing sites. Others include GoogleVideo, Blip, VideoEgg, Grouper, Vimeo among tens others.
As often noted here, where the people go, the marketers follow. And people are going video big time online. But just like this whole social sites Web 2.0 business, the internet business community is still grappling with effective strategies. And probably video strategies for engaging, informing and selling prospects online may be among the last Web 2.0 strategies to evolve of all the social media marketing.
But this said video has already shown strong characteristics that stand out that are literally an internet marketers dream come true. Chief among them is that when well done, video can not only attract attention, but also hold that precious attention for an uncharacteristically long time. The fact that internet users know they cannot easily scan, skip or rewind through a video makes them all the more attentive not to miss a thing. This in turn allows a marketer to organize information and make sure that it is consumed in a particular and proven order. Unlike the written sales letter for example where a prospect tends to scan the page and can probably miss some important information that would have tipped them over into a customer.
Rich Schefren of StrategicProfits has fronted a theory (The Attention Age Doctrine) that attention is becoming the most precious commodity online. The net is providing an intimidating amount of information that your business proposition is easily and quickly lost in the noise. Video can acquire you this very important commodity.
So true is this attribute of videos that the primary use of video in an online sales process frequently and significantly beats the classic long time proven sales letter. And with such result, expect to see more and more video when you go online.
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