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Selling: How to Increase Market Exposure

Aug 17, 2007
Sometimes this happens quickly and you have buyers lined up before the renovations are complete. Other times it seems as if your investment property will never sell. While no two properties will present the same opportunities and challenges, there are things that you can do to shorten the amount of time that it takes for you to sell your property.

The number one thing that you can do to sell your property is to let people know about it through a lot of market exposure. A common mistake of real estate investing is the lack of attention to this detail. Some investors tend to put off the marketing aspect of their investment until the last moment or fail to see the importance of market exposure. The bottom line is this: You can not turn a profit until you sell your property, and people cannot buy your property if they don't know about it. This makes marketing the most important aspect of real estate investing.

The easiest way to increase your market exposure is to hire a real estate agent. Granted, you will have to pay your agent a commission when the property sells, but this is taken out of the profits earned rather than your pocket. Many agencies will also list a property at a higher price in order to cover their commission. Regardless, listing your property is a good idea because it generates a great deal of free advertising. If you list through an agency, your property will be advertised in newspapers, online, and will even be shared with agents working for other agencies.

Holding an open house right after renovations are complete is a great way to invite the community onto and into your property and allow them to see exactly what it has to offer. This real estate investing marketing strategy is used widely and is very successful. In many cases, numerous offers are made on the night of the open house. Be sure to advertise your open house widely to bring in a large crowd.

Never underestimate the rewards to be gained through beginning to market your property early. Don't be a quiet investor. Let the community know that you are there and intend to renovate and resale the property early in the real estate investing venture. Post signs with contact numbers around the property so that people can call for information. Talk to the neighbors and make them feel like they are a part of what you are doing. You might just surprise yourself by finding a buyer before the renovations have been complete.

Offer those willing to put a faith deposit on the property before renovations are complete a chance to have a hand in selecting the materials for the remodel. You can also advertise this to find a potential buyer before the first nail is driven. Remember; real estate investing requires that you sell a property quickly. Do all you can to generate interest in your property and make a quick sale.
About the Author
James Klobasa, once broke with no job and $20,000 in debt made a choice that changed his life forever. That choice was investing in Real Estate. With the founder of, The Little Building Co. you too, can learn at Real-Real Estate Investing
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