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Poisonous Marketing Methods to Avoid

Aug 17, 2007
Enthusiasm can be a two-edged sword. Without enthusiasm for your business, your prospects will perceive your apathy and won't feel as much desire to work with you. On the other hand, there comes the danger that if you have simply too much enthusiasm your potential client will assume that there's something wrong with you or your offer that they're not getting.

This type of business killing enthusiasm we shall call "hype". Do not get this confused with the acronym "HYIP" which some pronounce the same way. A "HYIP" is a high yield investment program and usually some kind of scam. Save yourself a lot of trouble by avoiding any program that doesn't provide a real product or service, or a network who's sole purpose is to bring in more people without providing and real benefits.

When you show too much enthusiasm for your product or service in your marketing, people instantly feel like you're trying to sell them something. That's true, you are. The prospect, however, doesn't like being SOLD anything. What the prospect really loves to do is BUY.

Wait a second, aren't those two the same thing? On the surface, the actions are the same, but inside the mind of the prospect turned client there is an enormous difference. One event involves the prospect spending his money almost against his own will. The second is that the prospect has a burning desire to obtain the benefits you advertise.

Put yourself in the position of your client. Would you rather pick something at your leisure that you really want or would you rather talk to somebody who acts like he just drank two liters of coffee with Coca Cola?

Don't get me wrong, enthusiasm in your business is an absolute must. Here are some things to specifically avoid in your marketing that give off the "hype" feeling and less of the "burning desire" feeling.

Do not use exclamation marks too vigorously, it looks very amateur.

Do not capitalize EVERY WORD OF YOUR AD LIKE THIS. It's hard to read and puts people off.

Never say that you are selling, that's the easiest way to put people off. Instead, say you offer something.

Do not speak much louder than your prospect or interrupt them. You should mirror them, that is, match voice loudness and word usage. By speaking in terms you know your prospect uses and understands, you gain immediate rapport.

Look your prospect right in the eye when you explain the most important benefit you provide. If you don't, your prospect may not understand the true value of what you offer.

These are a few simple tips to keep in mind as you begin to market. I've seen every one of these mistakes committed as I've looked at other marketing strategies. I hope you never commit the mistake of being too enthusiastic for your prospect to stomach you.
About the Author
Tyler Ellison teaches how to make fast easy money online marketing legally using automated systems and guerilla techniques to promote businesses.
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