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Copywriter Success Requires Homework
It's crucial for you as a copywriter that you understand the product or service you are selling.
As the legendary copywriter Joe Sugarman said "you must discover the true unique nature of the product" What that means is that every product or service has it's own identity - your job as copywriter is to reveal it!
You must ask: What is unique about Your product or service? What makes it superior to
your competitors? What's odd, rare, quirky or new about it? What sets you apart.?
For example..In his ground breaking advertisement for Rolls-Royce, advertising giant David Ogilvy spent 3 weeks reading about the car. And even insisted that he was given one to drive whilst he researched. During his many visits to the factory and his conversations
with employees he recorded this incredible quote from an engineer "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock."
This exact quote,went on to become the headline for the advertisement which launched Rolls-Royce in America.
My point is this,if you really want to reward yourself and profit from copywriting and advertising,then understanding the true nature of the product or service is essential. The truth is facts sell and the more you tell the more you sell!
In copywriting the name of the game is research, research, research.Not only must you know your product inside out you must also know your ideal buyer/prospect.Many copywriters/businesses make this all too common mistake "I have this fantastic product when I advertise it everyone will want it and I'll make a pile of money."
Well not without a bit of market research they wont and no you won't either unless you do a bit of research in advance! Believe me for you to succeed and create a huge income then this simple easy to apply step can make you a ton of money- research like crazy and only feed a hungry market!
Ask yourself who do I imagine using your product or service? Then target them! Go to places like Yahoo groups or other forums, find out what people are excited about, what they need or want and what they are talking about! Your job is to find out who really wants what you have to offer this will save you a fortune in time and money it's really that simple!
Talk with people you feel may be interested in your product. Ask questions, never underestimate the power of questions, tap into their desires their fears and problems and when you have collated all the information offer them the solution which should be your products.
Sounds simple doesn't it? Yet it can be if you go about it in the correct way stop thinking about trying to sell your products and start thinking about solving people's problems! How can I help this person he or she does not want your product they want a solution.
So before you even think of putting pen to paper spend your time wisely! And do your homework know your product inside out but more importantly know your market back to front.
About the Author Paul Marshall copywriter,provider of useful information to help you succeed see www.wfcopysystem.com
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