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How to Stage for an Open House

Aug 17, 2007
In order to make money in real estate investing, you first have to sell your investment property at a price that secures a good bit of profit. Some of this profit will go in your pocket, some of it will go to cover lingering project costs, and the rest will be reinvested into your next project. With your profit being channeled into so many different funds, it doesn't take long to figure out why it is important that you secure as much profit as you possibly can on each property investment that you make.

The approach to securing profit in real estate investing is two pronged. First, you need to try to keep expenses down so that they do not eat away into your profit. Secondly, you need to sell your property for as much as you possibly can; this means marketing your house in such a way that you attract multiple buyers who want to make your property their new home.

One of the best ways to attract multiple buyers and make money in real estate investing is to hold an open house. An open house lets potential buyers tour the property, ask questions, and even make an offer if they feel passionately about the property.

It is not uncommon for successful open houses to have multiple offers and a buyer, complete with deposit, on the line before the end of the evening. If you want to sell your property quickly, this is the kind of open house that you want to have.

Before holding an open house, many investors choose to stage their property so that those interested in the property can see the true potential of the home. If you have never staged a home before, here are a few tips to help you out:

Be sure to furnish large rooms so that people will feel at home in them. Large empty spaces do little to show potential buyers the way that a home will look when it is inhabited. In some cases, you can get a local furniture store to let you borrow pieces to stage a home in exchange for a little advertising at the event.
Be sure to stage spaces that have no apparent use or function in the home. A great example of this would be a small corner in a kitchen. By putting in a small dinette set, you can show people how they can use this space when they purchase the home.

Don't forget greenery and accessories. Always use decorative touches when staging a home. Often it is these small touches that set off all of the hard work that you have put into the investment.

If you're having problems in the creativity department, decorate the home as if you were going to move into it. While staging a home for real estate investing purposes does not require as much attention to detail as your own home does, adding that personal touch could add a good bit to your bottom line.
About the Author
James Klobasa, once broke with no job and $20,000 in debt made a choice that changed his life forever. That choice was investing in Real Estate. With the founder of, The Little Building Co. you too, can learn at Real-Real Estate Investing
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