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6 Mistakes To Avoid When Making A Press Release Submission
How do you write a press release submission? It's one of the most often asked questions heard from inexperienced internet marketers and the truth is, many get it wrong.
Press release submission is a powerful way to get visitors and backlinks to your web properties. It's almost been a best kept secret for marketers in a sense because it's only really started to gain momentum in recent times.
Those savvy enough to have been using press releases for their marketing have reaped the rewards. Those who have been smart enough to avoid making blatenat mistakes when writing them have done even better.
It's one thing to know what to put in a release submission but what shouldn't you include. In this article, we have a list of things you need to avoid. Do this and your piece's chance of getting picked up will increase significantly.
Things To Avoid In A Press Release
1. The simple fact is, your release has to answer four of the most often asked questions in history. They are why, when, how and why. Do this in about 250-400 words without making a sales pitch and you have a great chance of getting noticed.
2. Getting attention doesn't mean making outrageous claims so avoid trying to hype up your press release. Hype sounds sales like and will get ignored. Besides, you want to be as truthful as possible don't you.
3. Remember, it's a press release and not a sales letter. Many make the mistake of using it as an opportunity to sell something. You need to avoid this. Prices are a definite no-no so don't do it.
4. If you are launching something then only create a release if you can make it sound newsworthy. Launches happen every day and are common. You need to differentiate yours from all the others that land on the desk on in the inbox of media outlets
5. You need to get straight to the point. Remember, it's just like a website or an article online, you don't have much time to gain the reader's attention so get straight to the point and avoid filling it with fluff
6. Your press release is not a piece of art. In other words, watch the exclamation marks!!! These scream sales and promotions and will usually get turfed. If you want the best chance of getting your piece picked up and promoted, then avoid using exclamation marks at all.
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