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Which Marketing Channel Do You Use?

Aug 17, 2007
There are so many marketing channels you can choose from, whether it is online or offline. What marketing channel do you use? What works for you? Are you looking for more ways to market your business and get the word out about your products and/or services? This article will show you several marketing channels you can choose from, and find out which ones work the best for you. Sometimes, you just have to plan to use a particular marketing channel and then put your all into it. Over time, the results will show you which ones to stick with.

Marketing communications have been around since businesses have. It is just a method to get your potential customers and clients interested in your business, to get to know your business name, products, mission, services, etc. Marketing is a way to get your potential customers and clients to walk through that door or click on your website. From there, it is all about sales. However, you can also choose several marketing methods that are inside your store or on your website.

Direct marketing is extremely important. There are several different ways to direct market. According to Wikipedia, direct marketing is used when measurable leads, sales, or traffic (retail or web) are the objective. A direct marketing effort is undertaken to generate a specific response -- which can be tracked and measured.

There are many channels to choose from when using direct marketing, including the following:

- Newspapers
- Magazines
- TV
- Mail
- Email
- Websites
- Radio
- Billboard

Direct marketing is basically when you are advertising to a certain group of potential customers and you ask them to call you, visit your website, or come into your store. That is the first step in making a sale.

Direct mail marketing can be done two different ways. One, for example, if you want to advertise locally, you could send out postcards, flyers, etc. to every resident in your area or town. If you want to target your existing customers or potential customers you can send the mail to all of them.

Email marketing can be a little tricky because of all of the spam programs out there, and people getting ultimately frustrated about potential spam messages. However, you can use email marketing in a safe and possibly effective way. You can use opt-in emails to send out messages to market your business, and it has been very successful for many web businesses.

No matter what form of marketing you choose to use, make sure you first weigh the pros and cons of each one. One of the biggest cons can be the cost. Is it worth choosing a certain direct marketing method for the cost? The pros can be your increase in sales, website hits and more. You will also need a way to track every direct marketing method you choose so you can see which ones are doing what. Once you find a marketing plan that works for you, you will be on your way to direct marketing success!
About the Author
http://www.dmglimited.co.uk/ is a Direct Mail List Broker, offering many options in relation to marketing channels
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