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Planning Requirements For Network Marketing Businesses

By ERIK GIFFORD
Mar 31, 2009
Failing to recognize the importance of effective business planning is a trap which many first time network marketers fall in to. The very fact that most of their business operations will be conducted electronically or online, seems to give these people the impression that traditional planning and budgeting is unnecessary. Unfortunately, with this mindset, the probability of business failure and financial loss increases dramatically.

As industry alumni will tell us, business plans and budgets are vital for almost any type of enterprise - from the lemonade stall on the corner, to the multi-billion dollar corporate entities. There really is no way of escaping the need to have a forecasted path on which your business should travel.

Knowing that there are no exceptions, the topic of this article now shifts from "should I have a business plan?" to "how do I produce a business plan?". In the following paragraphs, you will find 2 fundamental principals to help you on your way.

The Most Important Accounting Principal.

Students taking economics and accounting in high school or college will all have one message ingrained into their minds for the rest of their lives:

"Personal and Business transactions are to be accounted for separately."

I would estimate that my teacher reiterated this point somewhere in the vicinity of 200 times. And when it comes to putting it in to practice - it truly is extremely important.

Basically, what is being said here is that all of your business related transactions should be taking place in a bank account which is completely separate from your personal transactions. Some even go as far to suggest that you and your business should bank with different institutions, and to be honest I couldn't agree more.

This applies more than ever to network marketing enterprises. To save time, money, and other valuable resources - you should be operating your network marketing activities as a completely independent entity.

Why am I pushing this point across so hard? Because too many people seem to look upon this type of business as a personal endeavor - for personal profit. This may indeed be the case (and there is absolutely nothing wrong with doing so), however it is no excuse for operating business and personal finances together.

If you haven't done so yet - open a new set of accounts for your business, and make an effort to keep everything as separate as possible.

High Budgets, Low Budgets.

As with the previous rant, budgeting is another important aspect of any new enterprise. I won't elaborate too much on this point, but do understand that it is as important as the segregation of accounts which I mentioned above.

Instead of focusing on the importance of budgeting, let me briefly touch on the size of your budget. Obviously, the more money you have to invest in a network marketing opportunity, the higher the chance of success. But what about those who have a budget of $0?

In this case, there are 3 available options if you are required to make an initial financial investment:

1. Ignore the opportunity altogether (worst option)
2. Borrow money, sign up, and repay the loan later (not so good)
3. Put money aside each week until you can afford to sign up (best option)

Obviously, the best thing to do in this situation is to save a bit of money each week (or pay period), and when you are able to finally afford it - go ahead and latch on to the network marketing idea. In doing this, you are actually building yourself a budget from the ground up - whilst eliminating the risk that debt and term loans would have incorporated.
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