Mobile Marketing For Restaurants
Mobile marketing presents a wide variety of businesses with an exciting new way to market goods and services. One of the biggest attractions mobile marketing offers to businesses is it low cost and high effectiveness. Statistics show that 62% of all Americans are wireless or mobile users and use them with great frequency while away from home or work. Furthermore 58% of all Americans have used a cell phone or PDA to text, email, take pictures, or looking for maps. This means that over half of the American population uses mobile technology frequently.
Mobile marketing presents businesses with an exciting and effective marketing tool. Text marketing is probably the most cost effective marketing tool available. Mobile marketing allows a business to target a very specific group of potential customers for a surprisingly low cost. As an example let us say that a small pizza establishment wants to let their customers know about a lunch special. The restaurant could send out text messages to their customer base and can even time the messages to coincide with the typical lunch hour. Or the restaurant also has the option to send out e-coupons via text message.
Text marketing allows business to send out a large number of simultaneous text messages for a very low cost. Businesses that have found mobile marketing effective include major sports teams, colleges and universities, upscale nightclubs, ad agencies, radio stations, and many other businesses. Search engine giant Google sees mobile marketing as the 'ultimate ad vehicle.' Google CEO Eric Schmidt stated that mobile is 'the recreation of the internet.'Text marketing is the most effective and swiftly evolving opportunities to engage a specific target audience.
Mobile marketing allows businesses to establish an opt in database of customers. Unlike annoying spam, mobile advertising only reaches those who have chosen to receive text messages from the advertiser. Customers opt in when they agree to receive text messages from the advertiser. This protects the consumer from receiving unsolicited text messages from an advertiser. It also allows the consumer to receive text ads that are likely to be of interest to them. Most advertisers are aware that unsolicited messages or spam are likely to generate a negative response to the ad.
Mobile marketing is an inexpensive way of reaching a relatively affluent, tech savvy audience. A recent survey showed that 23% of all Americans have used a blackberry, palm. Or other hand held device with a wireless connection. It is no wonder that marketers see mobile marketing as the future of advertising.
About the Author Anthony Wayne is a consultant for http://www.84444.com. His articles may also be found at http://www.bingohouse.com http://www.bingolingo.com and at http://www.bingosuite.com
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