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Affiliate Marketing is Today's Top Internet Business Tool

Aug 17, 2007
You may have all heard of affiliate selling as a good way to make money online. But how is it supposed to work and how effective is it as an internet marketing tool? Before we talk about that, you need to ask yourself a simple question: in your day by day life, haven't you sometimes recommended a product to someone? Something like, "I got that blender and it's working very well. And the price is good too." Not necessarily because you wanted to make publicity to the blender, but because you honestly believed it was a good deal and you wanted your friend to know about it.

Now image the whole internet surfers as potential "friends" to whom you recommend a product or another. What's the best part, if you manage to convince them to buy, you get a commission for every product they purchase. You don't need to have a product of your own. This is called affiliate marketing, and it can be a very successful internet marketing business.

If I were to give a definition, it would sound something like this: affiliate marketing is the action of referring your site's visitors to a merchant's site. Usually, if they make a purchase at the respective merchant's site, you get a commission, which is a percentage out of the amount of money your visitor spent on your partner's products.

Can this really be a home based internet marketing business? The answer is a resounding yes. Not only that, but it can bring you incomes which a typical job wouldn't. Still, you have to bear in mind that although it can go on auto-pilot, you really have to put a lot of effort into this business and treat it like any other. It won't make you an overnight millionaire, but it can certainly support you financially.

Now let's talk about your line of business. What do you specifically want to do? What do you want to market? Remember one thing: there is a lot of competition in the internet world today, but a problem can't exist without its solution, right? The answer to all the fierce competition as an easy one: specialization. I want to stretch out the importance of this term because it can be your key to success.

You need to find a niche market and then promote it. You will need a website for that, because that's what internet is all about right? You must look at your site as an advertising tool, which will work for the merchants whom you are trying to represent. Still, you need to use this tool cautiously, as you don't want your customers to flee once they see your website.

You don't want to aggressively promote other merchants' products, you need to pre-sell. To do that, you need to look like an expert in the eyes of your visitors, and they must see your affiliate links as simple recommendations from an expert, and they will much easily click it. They won't be forced to do it, they will be RECOMMENDED to do it. That is a big difference, a difference that could change the course of your online business.
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