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Impact of Viagra on Market
The brand name "Viagra" can not be erased from the recent few years. There were the years when no body was aware of Viagra and its utility. Now Viagra is everywhere, it got a big fame in late night comedy and of course in the market place where the male consumers are abundant to buy it.
Viagra has no doubt occupied a large-scale place in the market and arranged a huge majority of male consumers attracted towards.
The Viagra is playing main roles one of in-your-face comedy and other as universal solutions. The Viagra companies have given a lot of expenditure on its advertising and promotion. The companies on one side has been lifting its expenses for advertising but at the same time has been working harder for solving the erectile disorders among men and increasing the male consumers in the market.
The brand of Viagra has done a lot to maintain its position in the market and adopt the male consumers at the high rate. Though Viagra may not have been able to gain attention for its real purpose of solution to the erectile dysfunction because of the side effects and of course its short duration '4 hours erections' has turned the minds of the male consumers. But of course Viagra comedy and other comics make an atmosphere everywhere so that it bulks in the mind of the public and buy it instead of other pills of erectile dysfunction available in the market.
Thus Viagra is the first brand that has door to the serious solution to the disorder, information and gave a face to the brand. It has though a tough competition with the other drugs like Lipitor and Claritin.
Since Viagra was unable to reach the highest peak of sale in the market, it had to think thoroughly what men thought of a pill, how they think and feel and most above what do they believe in.
When the companies that forwarded Viagra in the market observed that Viagra is not attaining attention they consulted the ad agencies and the mass media companies. What did they do in the favor of Viagra promotion? Yes they inserted the entertainment on its behalf that worked more even in persuading the pill.
Viagra has to win the mind of the male consumers; in its entertainment it targeted the male consumers by placing male characters in the cool manner. Everyone has impact of media in one's life less or more. Viagra did a cold war through media and placed a strong impact of its brand name in the public's eye.
Not only Viagra, other drugs in the market like Levitra and Cialis has their ads and promotion as well. All the three drugs competitively worked for their exposure through mass media companies' and the selection of celebrities in the ads, great slogans and much more to get attention on behalf of interests or leisure was worked in the ads of these drugs. Men consumers bought what they liked, according to their needs and wishes. The individual drug brought something special in its ad to get refreshed attention of the male consumers.
Anyhow above all Viagra has a strong carved impact on male consumer in the market. A man is more intended to get prescription of Viagra from doctor instead of seeking any other drug. The Viagra brand has imposed a label of security and standard use of the pill about which almost all men feel comfortable to get it.
This miracle pill effect on men has made it just as it is a common disease that is ordinary. The Viagra label has made a bold image of itself presenting that it is all right selection for the disorder. The men consumers are more fascinated by its ad and do not consider its expenses as well.
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