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YOU Can Be A Social Marketing Tycoon
Unless you've been living on another planet for the past few years, you know that social networking has taken the web by storm. Does MySpace ring a bell? How about Facebook? Facebook has over 150,000,000 members. That's not a typo. We're talking about a membership that's half the size of the United States population. And it's happening on a global scale.
To Internet marketers, that means one VERY big thing a market so huge it's almost laughable. In fact, this is the biggest marketing opportunity to come along since the web began.
You can even sell your own products from within your site. The eCommerce module makes that so easy you won't believe it.
The biggest source of constraint was the set of requirements from established social networking sites. Sites like Facebook have moved to become more marketer-friendly, but they set the rules, and can change them.
Andrew and Steven saw the still essentially untapped profit pool and wanted to make inroads, but they worried about basing their business model on using a site maintained and controlled by others.
It'll take you just five minutes to install the software. Then all you have to do is configure it. And they make that easy as well.
They call it Niche Socializer, and the reviews it is getting are amazing. One tester said: "I'm so impressed I can barely describe it. Niche Socializer makes this so easy I was shocked. I'm no dummy, but I'm not some kind of technical genius either. Your software had me up and running within (I'm not kidding) three hours. And that's because I took my time!"
Even better, their support is phenomenal. They don't just leave you hanging after you buy.
You can charge your members to post their own classified ads (that module's built-in) You can sell your own products using the eCommerce module. You can use the built-in ad module to rotate ads on your pages without alienating your members.
The software is based on several core modules, including one which supports a flexible, powerful membership model similar to Facebook. An administrator can use simple wizards to set up membership levels (each with its own price), trial memberships, and other characteristics for their site. This allows any Niche Socializer owner to create a powerful recurring revenue stream in minutes. Building in that recurring revenue model was one of the primary goals of the software. "Continuity programs, or using recurring billing to sell to the same people again and again on autopilot, is one of the most proven business models out there", says Steven. "It's been around for decades. We knew we wanted that at the core, so we focused on making it ridiculously easy to set up, and ultimately flexible to support any variations a site owner might want."
But they didn't stop there. They knew the secret to profitability for social marketing was multiple monetization methods, so they built in several ways to monetize a site. A site owner can: Charge members to post classified ads (similar to Craigslist, but integrated into a community site); Charge members to add their business to a built-in business directory; Charge members to post their own content (articles, etc.); and Sell a product using the built-in eCommerce features, which integrate seamlessly with payment processors like PayPal and 2CheckOut.
Adding those methods to the core membership monetization model creates a powerful suite of tools that can let site owners bring multiple income streams online very quickly. "We were keen on ease of use, for sure," says Andrew. "Our own experience showed us that the technical hurdles could be high and very difficult to clear. So we told our programmers to make it so easy to use that a technical dunce could be successful with it. They succeeded in fine form." Andrew and Steven are limiting their Niche Socializer release to preserve the profit potential for what they hope will be a new class of social networking leaders. Says Steven, "The leaders are already out there, but we hope we can enable the fast followers to make a killing with a tool that makes it almost as easy as using a web browser to surf. If we can do that, we'll be extremely happy.
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