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6 Internet Marketing Mistakes That Restrict Your Success

Aug 17, 2007
Believe or not, it is estimated that only very few people actually make huge profits online. The majority are making losses, just breaking even or making very small profits.

The failure by the majority of internet marketers is due to several factors. Following are the common mistakes that keep many internet marketers away from reaching their online business goals.

1. Inadequately Designed Websites

Your website is a crucial part in your online business. Many people do not really pay attention to it and show up a poorly designed website, which caused their online business failed.

In order to attract visitors, your website must be easy to navigate, quickly load, has a professional look with well lay out. Normally, the simple but effective websites are the best. Make sure that your visitors will enjoy browsing your website and will stay longer on the site and buy stuff from you.

2. Free Domain Hosting

Online customers tend to get the perception that you are not committed for the long term with your business if you are using a free domain hosting for your online business. Having your own, appropriately named domain can present to customer the image of an established and genuine business.

To get a proper domain hosting is not expensive, so there is no reason why you should not get one.

3. Lacking of High Quality, Helpful and Unique Web Content

Online surfers are looking for useful information. Although the primary goal of your online business' website is to sell your product or service, it is important for you to offer some valuable and useful information; and relevant tips or tools that related to your online business.

By doing this, you establish yourself as an expert in your field, at the same time, you also create credibility with your visitors, they will appreciate the things you do, the care you have for them and the expertise you offer for them.

4. No Privacy Policy Statement

Confidence and sense of security is very important for online transactions. It is very essential for you to have a 'privacy policy' on your online business website. Your website visitors or your customers need to know that if there are any problems with their purchase, they can get those issues addressed. A clearly written return or guarantee policies are very important.

The email system is highly abused these days, so your customers need to feel confident that you will not abuse their information that they put on your website.

5. Credit Card Processing

In order to make sales with your online business, you must make it easy and safe for your customers to complete the transactions. Credit card payment is a 'must-have' component on your website.

However, due to some illegal activities online, it is important for you to ensure that the credit card information your online business customers put on your site is safe. Because identity theft is very rife, so it is critical that you put all the necessary measures to make online transactions safe.

6. Lacking of an Auto-Responder Email System on Your Website

The best organic leads are the ones that visit your website and sign up your newsletter or join in your emailing list. If you are not capturing these visitors' email address and keep in contact with them, then you are simply losing a huge business potential. By doing this, you can offer an ezine on your website and make it very beneficial for your visitors to subscribe.

Above these six mistakes has been keeping a lot of budding internet marketers away from their "dreams of millions". Therefore, to make your online business success, you should avoid these mistakes, do certain website adjustment, and improve its performance.
About the Author
Ann Liu, author of "Online Profiting: A Simple Way To Start and Build Your Own Online Business". To learn how YOU too can succeed in Internet and affiliate marketing, please visit http://Marketingbyann.com
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