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Seminars as a Business Exploding Technique
Seminars are one of the most misunderstood business building techniques I've ever come across. I'm not sure why but most people don't go to them because either they think it's too expensive, it's wasting their time, or that the speakers will give you worthless information then pitch you at the end. And if you're currently thinking like that, trust me, you're missing out on a lot of cash.
Attending seminars is the one key link that most people are missing in their business to really "make it happen". I personally know many people who've taken a startup business to a huge success in under a year, as a result of just 1 or 2 seminars they attended. But how does that happen you ask? It's simple, When you attend a seminar, you're not just going to meet the speakers or even to get the information they give. There's one other reason you should attend seminars that can literally make or break your business. So what is it? Networking! Let me give you an example and say that you had a $97 product and you were going to pay $10,000 total to attend the seminar. Do you think you could somehow figure out how to bring back a positive ROI? In this scenario you'd have to sell 100 extra copies of your product or service just to break even. Although this might seem impossible, keep reading and I'll show you how to do it.
So let's say you meet just 2 people, each with a list of 15,000 people (which in these days isn't even at much). They both decide to send out a promotion to your list, and put you in their autoresponder.
So that means your message is going out to 30,000 people. If a total of just 0.0034% of those 30,000 people ended up purchasing your product - you'd break even! You've just broken even and recouped ALL your money, plus you picked up 100 new PAYING customers who could then be sold your back-end products, PLUS you're now on their autoresponder forever!
Any many times these relationships you build at seminars are life-long. You'll continue to do joint ventures with that person for the lifetime of your business, and continue to generate income from that one time you met them.
I personally love seminars where you can start generating joint venture partners, get more clients for your services, and start building profitable relationships. Just think, everybody that you meet at this seminar will have the same goal in mind so all you have to do is go there and find the people who would be good to do joint ventures with and you can actually make a positive ROI on the seminar!
But my favorite seminar events the ones that are priced aggressively in the sub $200 range. It's these type of lower cost to entry events that give you variety and a great opportunity to network. Many of the larger events sometimes are too intimate and do not offer the variety of a larger more exclusive seminar event, the big ticket events can be overwhelming so I favor the smaller under 800 attendee seminars for business networking and potential JV partnerships.
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