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Fundraising Consulting Helps Identify Hard Cash
It can be a hard job trying to do something for the greater good; as far as charity work goes, there are many people who want to do something to help, but in the real world, nothing comes for free. Even trying to get to a location to work for a charity requires money for transport. Many charities can organise fundraising on behalf of an individual, or offer money from the coffer. For those who are not affiliated with a charity however, approaching a fundraising consulting organisation could be the answer.
Fundraising consultancies show how it is possible to find and approach individuals and organisations for the purpose of getting charitable donations. In some countries this is easier than others thanks to tax relief offered to companies by the government. For others, it is in the favour of the fundraiser is some sort of sponsorship deal can be struck with a company.
How many fun runs have you seen sponsored by household names, whether it is a brand of butter or a make of clothing? It is clear that for big charities and big businesses this is a symbiotic relationship. The charity benefits by getting the costs of an event covered, and the business benefits from widespread advertising, and sending the message that it is a caring company. The altruism associated with big name sponsors encourages consumers to choose that brand above another; this encourages a loyalty that is hard to buy in any other way.
Fundraising consulting will also offer ways in which a charity or individual can use money raised wisely. As it is a myth that charity workers work for free, wages need to be taken into account as well as overheads. Of course it is possible to develop other, less direct, symbiotic relationships with potential funding sources. Exchange of services, or exclusivity can work just as well within a charity as a way of cutting costs.
By entering into an exclusive contract with energy providers, stationary suppliers and even catering companies, it is possible to get a reduced fee. Obviously terms will need to be negotiated, for example catering companies may expect to be the sole provider of food and drink at a fundraising event. This allows gives them potential to increase their revenue in exchange for offering cut price services.
Ultimately, a fundraising consultancy will teach how it is possible to set realistic aims and objectives and explore all the avenues possible to reach the desired goal, whether it is a one-off fun run for a local community or a longer term project overseas.
About the Author Dom Donaldson is a fundraising expert. Find out more about Fundraising Consulting and identify sources of funding for your charity or individual organisation at Management Centre.
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