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Web Video: The Next Generation of SEO
Search engine optimization, or SEO, is basically a process used to optimize Web pages and help a site rank higher in search engines, like Google and Yahoo. In order to do this, the content on a Website needs to be written in a way that is interesting to readers, but also search-engine friendly. Great content helps produce more inbound links to a Website, known as link bait.
These days, the same idea can transfer to video. If a user creates an informative, entertaining clips and saves the file under the write keyword phrase, then the search engine spiders can find these videos and rank it accordingly. This is a big reason why media may be the next generation of SEO.
Why is video such a big deal?
Clips are flooding the Web in rapid numbers. Whether people want to share funny clips of themselves, family or friends, the Web provides a great platform to do just that. Sites like YouTube are booming.
Also, traditional marketing has caught on to the media phenomenon. Videos are being used for viral marketing campaigns to help drive business to websites. If firms have a popular clips, visitors are not only clicking on the vid, but they continue to click through to the firm's website, therefore increasing traffic and business.
Benefits of using video for SEO
Since the purpose of having a search-engine-optimized site is to get inbound links, site owners want to do whatever it takes to accomplish this goal. Most people know that engaging, well-written content has been the number one vehicle for attracting these links. Now, site owners are realizing there's another unique way to gain people's interests -- media.
If you think about it, videos are simply another form of information. People are searching for information on the Web, and instead of just reading articles, a growing number of readers don't mind gaining information from a different kind of medium. A good vid can be many things. Not only does it need to be informative, but it can also be funny, persuasive, light-hearted or serious. All of these traits are very similar to written content.
The difference is when visitors actually see a live person in a video, he or she may feel like their visit to a site is a more interactive experience instead of simply reading text. Bottom line, using a well-produced vid can bring top-notch, inbound links to your website.
Create an SEO-friendly video
To create a professional media, it is important to start with professional equipment. Once you have the equipment, you need to decide what the subject matter will be. You would want to choose something that pertains to your industry if you want to make the vid relevant. Also, make sure you monitor the length. Anything too long, more than a few minutes, may bore your readers. Getting straight to the point will help produce more inbound links to your site.
Once the shot is created, now you need to ensure the vids can be found in the search engines. Just like SEO content is tagged with specific keyword phrases, your clip titles should be filed the same way. Also, to really be visible to search engines, you could add a video transcript that contains relevant keywords.
Finally, you want to post the media to your website. Just create a page within your website that's specifically for videos. You can also post your clips on other websites for added exposure. Having your media on sites like YouTube and Yahoo Video can result in thousands of views for your site.
Although combining Web media with SEO may seem a bit unusual right now, it is undoubtedly going to be a huge concept in the near future. So whether you're just getting started with Web vids or have already begun to explore the possibilities, it's likely that Web video is the next generation of SEO.
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