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Why List Building Is The Key To Success...

Aug 17, 2007
Imagine having a large group of ready customers you knew would buy what you had to offer. Well, that is just what a list gives you. Now, not everyone on every list buys everything offered, but a good targeted list will be very responsive to offers. And that translates to good profits. A list is a much more reliable source of sales than relying on people just happening to find your website and buying your products or services.

When visitors land on your squeeze page or website, they read a little about what you have to offer. If it is of interest to them, they gladly give their contact information and join your list. Since they are already interested in your products, they are more likely to buy from you than someone who is just browsing the web.

There are many internet marketers who make a good living from their lists. Most have more than one list since they may have a few different niches. Each list is targeted for a particular niche. They often have a large 'master' list that is more generic with a broader interest, too. They are able to make their living this way by building lists of highly responsive subscribers and cultivating them into loyal customers.

With a list, you have a ready customer base for your products, whether they are your own or products you are an affiliate for. Making good sales becomes as easy as writing a good sales message and clicking the send button. No more constantly trying to drive traffic to your site for one-off sales. You will have your list ready and willing for much more, including up-sales, back-end sales, big ticket sales and more.

Of course, it takes more than just having a list to be successful. It doesn't do any good to build a big list unless you keep your subscribers interested and loyal. Doing both of these things go hand-in-hand. To have an interested, loyal subscriber list means building a relationship of trust with them. You have to have credibility to have this relationship and a reputation that will spread beyond your list, which helps it to grow even more.

As you get opt-ins on your list, you should have an autoresponder set up to send follow up emails. These emails are the start of your relationship building. Don't start right off with sales pitches. Send informative newsletters and offer some free products from time to time. It takes a little time to build trust and work to keep it. Once you have their trust, keep it by only sending offers that are quality. You always want to maintain quality in what you send to your list, even the freebies.

You also want to be sure that you only recommend products you know yourself are good. You can lose trust if you recommend a product you know little or nothing about that turns out to be of low quality. When you promote something to your list, learn enough about it that you become an expert on it, preferably by using it yourself.

Having an easy to find means of unsubscribing also plays into building a good relationship as well as complying with the law. If a subscriber knows that they can leave the list without any problem at any time, they will be less likely to want to.

Ready to build your list and build a good relationship with your subscribers? Good. You are on your way to success.
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