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Top 5 Effective Landing Page Tips To Explode Your Conversions
Is your landing page effective? Obviously, "effective" is relative to what your objectives are for the page, but as a rule, you are hoping to either sell your product or service, or capture details such as name and email address in order to build your list of leads.
Also referred to as the "name squeeze page" or "lead capture page", you can build your database or mailing list by funneling all of your prospective subscribers from your marketing efforts in to your website via a landing page.
When someone visits your website and leaves, chances are that he or she will not come back, especially if there are no compelling reasons to do so. After all, we all behave rather impulsively on the Internet, and there is so much competition, that we can easily forget where we were 10 web pages ago.
So the bottom line is that your visitor may not come back to your website again. If 1,000 visitors visit your website, leave and never come back again, you can imagine the amount of potential revenue lost, simply because they do not return. Imagine instead if you could have converted a fraction of those visitors into your customers.
Some may say that creating unique content can keep some of the visitors coming back, but very often, unique content is not the solution. The real, long-term solution lies in converting your visitors into subscribers of your mailing list, and this becomes successful with an effective landing page.
Before your visitor leaves your website, you want to convert him or her into your subscriber via a simple opt-in to your mailing list. You do this by asking for your visitor's name and email address through your opt-in form.
And should your visitor sign up to be on your mailing list, you will then be able to follow up via email, ezines and such and begin building a relationship and trust.
All in all, you want to convert as many visitors into subscribers as possible in order to be able to obtain the potential revenue in the future.
Following are tips to create an effective landing page that successfully converts a high percentage of visitors into subscribers.
Success Tip 1: Keep it simple. Let the visitor know who you are and how they can benefit by visiting your site. A photograph of yourself, an audio or a short video of introduction is effective as the majority of people searching for information on the internet today want to business with a real person.
Success Tip 2: While you are not necessarily making a hard sale or trying to get someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling. Be clear on what challenge or problem your prospect is experiencing (their pain), or what they want more of (their pleasure) and outline what's in it for them.
Success Tip 3: As an incentive, offer a freebie in exchange for your visitor's email address. I very much endorse this method of building your mailing list. You can offer a special report, audio or a sample of your paid product to your visitor in exchange for their details such as name and email address. The days are gone where many people are willing to leave their personal details just for a newsletter. As your goal is to capture details to enable you to follow up and build a relationship with your prospective customers, let them taste a sample of your expertise that contains great information. You should focus most of the attention of the text on encouraging your prospective visitor to download your free offer. Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie.
Success Tip 4: Other than your opt-in form and perhaps important disclaimers and terms such as your Privacy Policy, there shouldn't be any other links on your landing page which will either distract or confuse your visitor.
Success Tip 5: Have a clear 'call to action'. Don't assume they know what you want them to do, but rather tell the visitor what you want them to do, e.g. Fill in your details to have instant access to this free report to have you quickly (whatever the topic of your freebie is).
By using the above 5 top tips, you will build an effective landing page and your conversion rate will explode.
About the Author Leverage your expertise as a female entrepreneur with five free gifts of over $147 at the largest online success portal for women in business. Success Coach Danette Hibberd gives you the tools to catapult your own personal and professional success at FabulousBeyondFortyClub
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