The Truth About The Length Of Marketing Emails
How long should your sales emails be? This is a question that has been the subject of much debate. Before answering it, let me ask you one question. How would you feel if you received an email that was 5 pages long? Would you take the time to read it?
If you are like most normal people you would probably just delete the email without reading even half of it. So how long should your email messages be?
If you are sending emails in the hope of enticing people to purchase your products or services, you need to keep them brief. Your email should be designed to get your reader to take action. An example of this might be to get your readers to click on a link to your blog. You might email your subscribers to tell them about some specific information that you have just posted on your blog. The blog post can be as long as you like but it's important to remember that the main purpose of the email is to get people to go to your blog. Getting readers to click on the link is the prime objective of the email.
The same holds true if you are directing people to a sales page. Again you want the email to be short as possible. The goal is to make the reader curious so that they'll take the next step which is clicking on the link. Whatever selling that needs to be done occurs on your sales page, not your email.
Another disadvantage of long email copy of is that it is more likely to get caught in spam filters. Excessive repetition of a single often triggers the spam alerts causing your message to never get to its intended readers.
The most effective emails create a dialogue between the reader and writer. The email anticipates and answers the questions that the reader might have about the topic. Although there is some disagreement on this, personalizing your emails does tend to increase the open rate.
It's important to keep in mind that ultimately this is all about creating a relationship with your subscribers. The more that your subscribers see you as a friend the more that they will trust you. In the final analysis people buy from those they like, respect and trust. Make sure that your emails contain good solid information and you'll find that sales quickly follow.
About the Author There are many strategies for using sales letters and emails to get you more business and this is just one of them . If you want some "Battle Tested" templates that will get you as much new business as you want, you need to go here:
http://www.gentlerainsalesletters.com
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