How To Use Hypnotic Closes In Your Sales Letters & Marketing Emails
Let's talk a bit about how to close your sales letter or marketing email. It's important to keep in mind that the whole purpose of any marketing communication is to motivate people to take the next step in the process. That's the role of the close. To get the reader to do what you want whether it is to purchase something, or simply click on a link to get more information.
In traditional sales letters and on website sales pages the majority of closes are very direct and command you to order the product or service detailed on the page. Although in a perfect world this would work, the "Buy my stuff right now because I tell you to do so" turns off more people than it attracts. Not surprisingly most people don't like or want to be told what to do.
The alternative approach is to make your readers to think that it is their idea to buy your product or service. Our goal is to make our readers believe that they are making the decision, and no one else. The more we can subtly implant psychological triggers in our reader's mind, the more effective we will be at getting them to do what we want.
The key to using psychology in closing is to shift from a hard close to a soft one. Hard language shouts at the reader. Soft language nudges them towards the decision we want them to take. As one might guess, readers respond better to nudges than they do shouts.
When it comes time to close my reader I like to use phrases such as: "In my opinion you should order because", "I trust you'll order today because", or "You may want to purchase today because". These indirect closes are great because they are always followed by a good reason to buy the product or service. These reasons could be bonuses, limited time offers, easy payment options or even free shipping. The more you load up the benefits on why it is a good decision, the greater the odds are that your reader will respond favorably.
These types of statements make the reader feel that they are making the decision to buy. When they are repeated throughout the sales copy, these statements become similar to hypnotic suggestions. They plant the desire to take the next step in the subconscious mind.
If you focus on soft language rather than a hard sell, and use these hypnotic based selling skills throughout your sales letters, you'll find that your readers are far more likely to do what you want them to do.
About the Author There are many strategies for using sales letters and emails to get you more business and this is just one of them . If you want some "Battle Tested" templates that will get you as much new business as you want, you need to go here:
http://www.gentlerainsalesletters.com
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