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Internet Mortgage Leads, Why Aren't They Working

Aug 17, 2007
When it comes to Internet mortgage leads, mortgage companies and sales people have to ask what will really generate more and better clients. The advent of the Internet has of course changed the way business is done all over the globe. It is a matter of perspective and sometimes flat out results that show whether that change has actually been for the better.

A good lead for a potential client is a very valuable thing for mortgage lenders. Without them, a lending company can pretty much count on closing up shop. While there is a need for both lenders and clients to successfully make contact with each other, they often miss each other like ships passing in the night.

Buying Internet mortgage leads from those companies that play the middleman and bring lenders and clients together can seem like quite a blessing. This is commonly done on the Internet, the scenario consisting of potential clients entering information for lenders to compete over. This is the source of many non-exclusive generated leads.

It is a scenario that can work well for the consumer but not so well for the lender. These non-exclusive leads are not only generally picked over, a large majority of these consumers are only trying to get a basic idea of what is available to them. More often than not, Internet generated leads actually lead nowhere.

The leads are sold to lenders in bulk and often turn out to be rehashed information from months earlier. Because consumers tend to shop around, the information can frequently be the same lead on a different form. These non-exclusive leads often do more harm than good in the long run.

When it comes to large financial decisions, people want to feel good about the choices they make. They don't want to be pressured but they do want to be well informed before they decide to get serious. The Internet is a venue that allows this, which is why less than five percent of Internet leads become actual sales.

The point of being in business is to make a profit and losing money by paying for Internet mortgage leads that have no return can put a serious kink in the works. Although one generated lead can wipe out a years worth of fees, sitting around and waiting for it to happen is generally not the best course of action. Taking a proactive stance and opting for more reliable results is always a best bet.

Exclusive mortgage leads are always going to be more lucrative. Instead of several brokers tromping through the aged data and information of a lead, lenders have an opportunity to deal with a potential client one on one. The exclusive lead is a better opportunity to successfully make a sale and close a deal.

Moreover, in this day and age when putting out personal information on the Internet has become an iffy thing to do, finding mortgage leads through telemarketing allows consumers to actually talk to a live person. This makes the potential lead more comfortable and more information can be gathered than on a simple form found on the Internet. The closing rate for transactions carried out in this manner is much higher than that of Internet leads.

Compared to Internet mortgage leads, the exclusive leads of telemarketing have a higher closing rate, doing away with the problem of not getting a return on lead fees. Plus, unlike leads from Internet shoppers, telemarketing leads have obtained extensive information from clients ready to make serious decisions. All this leads to a much more reliable source of potential customers and clients.
About the Author
While Internet mortgage leads are not all that exclusive, Vertical Measures is a lead generation company that specializes in developing high quality, telemarketing mortgage leads for mortgage brokers in the US. Visit http://www.VerticalMeasuresLeads.com or call toll free 866-566-6100.
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