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7 Simple Steps to an Optimized Website

Aug 17, 2007
One of the priorities of any online business owner should be to look for resources that provide web site traffic help. Good ideas and good intentions aren't enough. Without targeted audience, nothing can be accomplished, and there are a few good ways of achieving it.

SUBMIT YOUR WEBSITE TO THE SEARCH ENGINES
Although it seems like a thing that every webmaster should do, there are many who don't. And that is a big mistake. Why not submitting your website to the major search engines? It only costs you a bit of your time. Search engines are the most used sites out there, and there is a much greater possibility that people will find you if you are registered in their database.

KEEP A CUSTOMER DATABASE UP AND RUNNING
Your customers are your main source of money. If you don't keep them satisfied, there's a big chance you're going to lose them.

Attract visitors by doing marketing campaigns like discounts or things you can give away for free. Then, make your visitors subscribe to your newsletter. Keep them posted and up to date with everything that's new and interesting on your website. In turn, if they are satisfied, they may even refer you to their acquaintances which will bring you more targeted traffic.

HAVE HIGH QUALITY CONTENT ON YOUR WEBSITE
Many internet surfers look for quality content they can use in their everyday lives. Aside from the commercial aspect of your site, you can provide them useful pieces of information. This way, they can see more easily where you're coming from and relate to you.

This not only will increase your traffic, but it will increase your sales. You will be like a professional in their eyes and they will really consider buying from you.

EXCHANGE LINKS WITH OTHER RELATED WEBSITES
Try to convince other webmasters to exchange links with you. This is always going to be a win-win situation because generally speaking, more exposure means more traffic and more traffic usually means more sales.

A word of caution though: try to exchange links with sites that meet your professional demands and always verify that your link is still there. If you exchange links with a site that's not even close to your professional requirements, you put yourself in a bad light.

PARTICIPTATE IN FORUMS AND DISCUSSION BOARDS
Even though it is going to take you some time, it's worth it. Don't try to spam a particular forum's users with your links.

Try to create bonds with them, act like a professional and provide them with useful pieces of information. They will see you more or less like their mentor, and giving your website's address will come naturally at one point in time. Have patience, act professionally, and all your efforts will be worth the time you put in.

MAINTAIN A STRONG CONNECTION WITH YOUR BUYERS EVEN AFTER THEY MADE PURCHASE FROM YOU
You know, a person who already said "yes" to your proposal and, of course, has been satisfied by what you had to offer, will most likely do the same next time when your next revolutionary product comes out. They will even recommend you to their friends. So don't forget about your won battles, they can be your source of success in the future also.

REDUCE THE LOADING TIME OF YOUR PAGE
Unless you're running a site about funny cartoons, don't put flash animations on your site. They will slow it down and visitors don't have the patience for that.

Try to keep it simple, professional and clear. Beauty by simplicity is the hardest one to achieve, and that's the one which attracts the most. Try not to forget that in your page's design.

If you are serious about your online business and want to make a decent living, implement these techniques because they are the web site traffic help that you really need.
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