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How Free Content Can Help You To Generate Sales!

Aug 17, 2007
Now I know what you're thinking.

"Free content is free. How can i ever make money out of it?"

Now these strategies I'm going to describe to you has worked for thousands of Internet marketers who want to promote their products. These Internet marketing strategies have been proven to generate more sales and profit.

1.E-Book Chapter

If you've written an e-book or you have a PLR e-book then this strategy will work wonders for your business!

Here it is...

This Internet marketing strategy is to help you build your list of subscribers and also help you to generate sales. The first thing you should do when you are using this free content strategy is to vigorously promote the "benefits" of the e-book on your website. Make sure you are asking your visitor to give you their name and email address in order to receive the free e-book chapter.

One extremely effective method that is commonly used online for this is the "name capture page" which is a page that explains the the benefits of the free chapter you are giving away and makes it mandatory that the visitor give you your name and email address before they can proceed.

Now, in this free chapter, make sure you include the content page of the e-book so that the customer can see what this e-book will cover. Make the titles of the content page are catchy and that they appeal to the needs and wants of the customer. This will make them excited and increase the interest for your e-book.

In the free chapter, it is best to include the abstract and the first chapter of the e-book. This is because your abstract and the first chapter of your e-book is preparing and bracing your customer for the benefits the book is going to provide to them. So, when your customer has read the content page, abstract and the first chapter, lead them on with a second e-mail that shows them the link to buy the e-book. This strategy is great, because it focuses on the sales impact of the customer when the customer is "hot" and burning up for more information.

2.Organize a Seminar

You can organize a small seminar or a podcast session online for customers to listen to you. For example if you're doing a presentation at a hotel, give information to people who are planning to build an online business and what they can do to make it come about.

When you give them information on different business systems they can delve into the Internet, for example, they would then be interested as to how they are able to pursue it. Then, it would be the best time for you to promote the product you're selling.

Sell the product as if it is available for a limited time only. Give a special promotion to them so that they can take action at that moment itself. For example, you can say that the first 8 people to buy your product can get a free consultation and a very special high-priced product from you.

These two strategies are very clever and innovative. Free content can do wonders to your business. It is how you apply it correctly to achieve success.
About the Author
Jo Han Mok is a #1 bestselling author and a masterful planner in developing successful content publishing strategies. Find out how he can make you discover the Internet millionaire within! Visit his website at http://www.internetmillionairecode.com
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