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Improve Your Online Art Sales
Recommendations that I found online about selling art have been to find out what others are doing and do the same thing yourself. The instructions include visiting Etsy and eBay to locate similar art as yours and price yours the same. That is pretty good information, however there are other things to take into consideration when pricing your work and selling online that you should know so that you prosper as an artist.
Keep track of the supplies you used so that you can afford to purchase more once you sell your art. Add about another 5% onto your supplies cost not only because of rising prices but also to get just a little bit more so that you can create more than one piece. Also, include the time, skill and talent into the price. Don't undersell yourself.
To increase your online art sales, it is important to write full details about your artistic works. Explain in full detail about how the art piece was created, why you utilized the materials that you did and include a story of how your artwork came about or what happened while you were doing it.
What is behind that piece of art that you created? What was the inspiration? Tell the story well and it will help to sell your art.
The best tip to sell your art online is to produce great photographs of your work. Words cannot tell as good a tale as a very good picture does. To take great pictures of your art isn't hard to do. You only need a large piece of black material that is not shiny, a flat surface and a step ladder. Put your artwork on the material, get on the top of the ladder and shoot the photographs from above.
Many photos should be shot including full shots, close-up shots and different parts of the painting that highlight technique. When sizing your photos, be sure to maintain the same width for each. Doing so will make your photographs line up nicely in your presentation.
It looks very unprofessional to have one picture a small width, the next one that fills up the screen from side to side and another one that only fills two-thirds of the screen. Keep the picture width size consistent and you will have a professional online presentation.
As a note, the height can be different as long as the width is the same. The width should be between 400 - 500 pixels wide but no more. Doing so creates some white space around the photographs which makes viewing on a computer screen easy on the eye which means more likelihood that a person will be interested enough to read your description and look at your pictures.
To polish off your online sales presentation, speak about the advantages of owning your art to your prospective clients. You created your art for others to enjoy, so speak about the things a person would enjoy as the owner of your art. Your focus should not be on selling yourself, it should be on selling your art to one person - so write the copy as if you are talking to an individual.
Art is communication and you want yours to go to the person that your art most speaks to. There are certain things that an owner of art would find beneficial when considering owning it such as pleasure in ownership, that it's one of a kind, the artist signed it, the color pallette is one that would match any decor, that it would be a great piece in the home and even in an office setting, etc. Include several reasons that a person would feel are beneficial in owning an original into your presentation.
It is fine to include a brief bio of yourself that is 2-3 sentences at the end of the description, if you so desire. Doing so gives your reader more reason to buy from you because of your training, appearances and dedication to your art.
To create a professional appearance to your overall presentation, keep your paragraphs small. Doing so makes a nice first impression and keeps the person interested to read the entire description.
Have an extremely good time selling your art online and may you thrive as an artist.
About the Author Learn how to sell your art with the information at Help 2 Succeed.
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