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It's Not What You Know but Who You Know

Aug 17, 2007
Many people are under the impression when deciding how to start an independent record label that they need a large amount of experience and education about the music industry. Although this is not a bad thing, networking seems to play an even larger role in this industry. As the old saying goes, "It's not what you know, it's who you know." In this music biz this seems to ring true a thousand times over.

When deciding how to start and run an independent record label, this is the thing you need to keep in mind. As I said before, the key is networking. Networking is basically the act of making contacts as far as around the world if you can. But keep in mind when meeting people that it isn't always just about business. You don't want to become someone whose only goal in conversation is develop a contact.

In other words, always view situations by thinking about the other person's perspective. When meeting an important person, ask yourself a few important questions. An example would be, "If you were this person, how would you like to be approached?" Also take into account how many people they hand their card out to everyday, and how to increase your chances of being noticed.

When networking, be brief in the beginning of the conversation. Let them know exactly what they need to know about yourself and the label you have begun. After a brief introduction, the conversation could last for hours, but even if it doesn't, it is better to have said the important factors instead of wasting their time and yours.

It is very important to never underestimate the power and importance of the assistance of a lower-level person. Sometimes the best way to get a hold of the person you want to reach is by developing a relationship with their assistants. They are the closest connection you have with the person you are trying to reach. Keep in mind, assistant can help immensely by making sure that your information is given more priority on the boss's desk than others.

With all this said, I hope you understand the importance of networking when working on how to start an independent label. These are some great tips on doing just this and I hope you keep them in mind as you learn how to start and run an independent record label.
About the Author
Online music industry's most recognizable voice-the former owner of an independent label, current owner of Platinum Millennium publishing & national music industry seminar speaker/panelist. Also, author & creator of 40+ best-selling music business books, reports, courses, audio products & other industry "How to" resources, that helped 1000s of individuals like you. Visit www.TheUltimateRecordLabel.com for more info on How to start a record label
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