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Indie Profits: It's No Secret

Aug 17, 2007
It is no secret...As an Indie Label, your artists will see more profit per record sold than they would if they had a deal with a major label. This means your business' Return of Investment is greater than major record labels'. This is awesome to know if were thinking about how to start and run an independent record label.

Major record labels don't usually pay much more than $1-$2 on average per copy of record sold. But an independent label can pay up to$4-$6 per copy in royalties. You may even be the artists starting the label and selling your own records. If this is the case, then your profits will be even greater. I mean think about it, you have a lot to work with. Worldwide the music market pulls in around $50 billion and 30% of belongs to Indies. Some of that could be yours.

The trick is finding a consistent, steadfast market for your records, not necessarily a massive one. This is all a part of learning how to start an independent record label. Determine your target audience, advertise where your target audience is, and manufacture in numbers that mirror that audience's size. This is important because you don't want to overproduce something that isn't going to sell.

These days, starting an Indie record label is much easier than ever before. With sufficient preparation on what you're going to encounter, you should be able to tap into and succeed in this highly lucrative field with confidence. Were you aware that Indie labels sell over 900 million units annually? You can succeed!

To be honest, the secret is that if you want to know how to start and run an independent record label then you need to take notes from the Independent labels. That will be the secret to your success. Small is beautiful and so are the profits. Larger labels are not in the position to appreciate and nurture the talent that walks in their doors.

With an independent label, you will have the opportunity to recruit talent that lives up to your particular standards and market them in a way that will in turn make you the money you are looking to make, all for you and your artists. As long as you keep yourself organized and knowledgeable about the industry then only success can come your way. Learning how to start an independent record label will be one of the best moves you make in your life.
About the Author
Online music industry's most recognizable voice-the former owner of an independent label, current owner of Platinum Millennium publishing & national music industry seminar speaker/panelist. Also, author & creator of 40+ best-selling music business books, reports, courses, audio products & other industry "How to" resources, that helped 1000s of individuals like you. Visit www.TheUltimateRecordLabel.com for more info on How to start a record label
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