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What Does A&R Really Want?

Aug 17, 2007
So, you are looking for a killer music contract but you can't seem to figure out what A&R Reps really want. What do I have to have to get signed to a music contract? There are unique qualities that these guys are looking for and the more of them you acquire the better chances of being offered recording contracts.

1.Enthusiasm/Zest for Music - It isn't hard to miss these types of people. They truly love what they do and there is no doubt about it.

2. Lyrics/Songs - Are they an amazing songwriter or have an amazing person writing the songs?

3. Live Performance - Do your shows sell-out? Does your merchandise sell-out? Do your fans leave craving more? Live shows are a clincher for A&R.

4. That true "Star Quality" - Do you or someone in that band just have that true unmistakable star quality or in A&R's terms, are you marketable?

5. Working as a group - Do you and your band just click, just work? Does it seem like everyone wants the same thing? A&R is truly looking for a united group mentality.

6. Hunger/Desire - Or better know as the true unwavering desire to make it. Are they willing to do anything and everything to make it in the music industry and get a music contract?

7. Professional/Business Savvy - Does your ban really have its stuff together? Are you professional or an immature group of kids who have no clue except they want a recording contract? Do you have a firm understanding of the music biz or will you need your hand held?

8. Members - They may take a look at each member of the band or at the past of each artist. Are there any problem causers? Are drugs a problem? What might prevent them from working for the music business contract?

9. Instinct of the A&R Rep - This is the most crucial part and maybe even the most indefinable part. This has to do with just good old gut instinct. Is your band really worthy of recording contracts and music contracts? Do they possess every quality my company is looking for?

You know, it takes a lot of money to offer recording contracts and properly promote bands and artists. These guys want to get it right because that is their job. Try to encompass all of the above qualities and hopefully a recording contract will be right around the corner for you or your band.
About the Author
Online music industry's most recognizable voice-the former owner of an Indie label-current owner of Platinum Millennium Pub. & music industry seminar speaker/panelist. Author/creator of 40+ best-selling music biz materials & other "How to" resources, that helped 1000s of people. Visit http://www.order-yours-now.com/ for more information on music contracts, recording contracts & music business contracts.
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