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Business Books: The Secret to Getting More Reading Done Every Day

Aug 17, 2007
Today, I'll let you in on a little secret that I use to read at least four business books every month, without taking any additional time out of my day.

Every single successful person I know focuses on learning daily, and it's no accident. Top business owners know that ongoing education is an absolute necessity.

I don't mean the kind of education you got in school, in those dusty old college business books that were full of numbers and boring graphs.

I mean a different kind of education that deals more with street smarts, than book smarts.

Did you know that the majority of people will never read a book again after high school? Our education system leaves such a bad taste in people's mouths. When we are forced to learn, we end up dreading the process, instead of embracing it.

I know that in my own life, it wasn't until I was out of school that I really started to love learning. I realized one day, that learning wasn't just for reading, writing, and arithmetic. You could literally learn how to do anything in life.

Whether you wanted to get in shape, become more creative, build wealth, or start a business...it is a learnable skill. With so many great business books out there, it has hard to not get excited about starting my own company.

The process to learning is simple: You start by surrounding yourself with people who know more about the subject than you do. Then you read, listen, and watch everything that they have to teach you. Mimic the best until you reach a level of mastery where you can innovate on your own. That is what great business books teach, and allow you to do.

Once I realized the importance of learning I started trying to read more business books. The problem was that there was never enough time. Sure, I could TRY to read a chapter per day, but the time would be filled each day with something urgent, and the reading would never get done.

I literally had a stack of great business books that I wanted to read, but I wasn't making much progress.

That is, until one day I discovered a secret to success, which I learned from a man named Brian Tracy. The secret was to start listening to the audio version of business books in my car while I was driving.

You see, every day I had to drive somewhere. There was no way that I could forget to drive, or not have enough time to drive. Every day, I was going to drive somewhere no matter what, so it was built in to my life.

I eventually came to hear of more and more successful people, who ALL followed this strategy. Pretty soon I was going through a book a week on tape. I would even "read" business books while I was at the gym, taking public transit, or flying (so even if you don't drive, there are still opportunities).

For me, the real beauty of listening to business books on tape is that I get to hear someones voice, and this is how I learn best. It was like I was surrounding myself with these great authors. Everyday, their way of thinking and great outlook on life was changing the way I thought. I heard their voices and ideas so much, it was like they were my personal friends who I couldn't get away from!

Some people are audio learners, and learn best when hearing someone speak (like me). Some people are visual learners, and learn best when they can SEE the words on the page (I have a different secret for you in my online course). A small percentage of the population are even touch learners, and learn best when moving their body or using their hands.

If you learn well by listening or hearing words in any way shape or form, then audio books are the secret you've been missing to start learning more about business every day. And it doesn't take any additional time!

Life is quite simply too short to spend listening to Britney Spears and Snoop Dogg on the radio. Instead, start getting more reading done then you ever thought possible today by listening to audio business books.

A great first one to listen to is Brian Tracy's, The Psychology of Achievement, which you can purchase online.

You can get audio books through services such as www.audible.com (the Amazon.com of audio books), which allows you to download MP3's to burn to CD's or to use on your MP3 player.

They are often a bit cheaper than the actual book. You can also get audio books for free at your local library, and find some online for free. Finally, I have a handful of friends who also listen to audio books and we always share.

Start listening to business books today, instead of trying (and failing) to read them, and you will automatically start learning at an incredible pace.
About the Author
Brian Armstrong makes it easy to learn the secrets of todays top business owners. To discover the "7 Essential Steps to Starting a Business" in his Free Online Course, visit this site now: Business Books
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